The WOWO Radio Advertising Advantage

Today, I’m going to share with you something that is unique in Fort Wayne, Indiana and that is The WOWO Radio Advertising Advantage.

There is a uniqueness that is rare in the advertising world that WOWO has and one other station in Detroit had it when I worked there a long time ago.

The WOWO Radio Advertising Advantage is about Trust and Credibility.

First off, WOWO radio is over 90 years old and while it has gone thru numerous format changes that you can read about or reminisce with at the History of WOWO.com website, WOWO is still one of the most listened to radio stations.

As a kid, I listened to folks like Bob Sievers, Chris Roberts, Ron Gregory, and Art Saltsberg. WOWO was a personality based radio station playing music in the 70’s and ironically, I had lunch with Bob a few years before he passed away, have talked to Chris a few times and am friends with Ron and Art.  Art recently went into semi-retirement, but still works nearly every week at WOWO.

In 1996, WOWO became a full time news/talk radio station and while there have been some changes in the line-up, we have a very stable crew.  Fort Wayne’s Morning News with Charly Butcher has more than a decade of being our news-jockey after spending a considerable amount of time waking people up as a disc-jockey personality on our sister station WMEE.  Pat Miller has been hosting afternoons on WOWO for several years and also has built quite a following.

Here are the three “layers of The WOWO Radio Advertising Advantage:

1. WOWO radio itself has a trust reputation and respect in the community. With around 100,000 weekly listeners, it is one of the most listened to radio stations.
2. WOWO’s news-talk format naturally lends to listeners paying attention to the words that are being said by the program hosts, the newscasters, the talk show guests and the callers.  Listeners develop a unique bond with the regular news and talk personalities that does not usually occur in any other media format including music radio stations, television, print publications, and certainly not non-media advertising.
3. Pat Miller, host of the Pat Miller Program and Charly Butcher, host of Fort Wayne’s Morning News, will do a limited number of live, testimonial and endorsement ads for a select number of advertising partners that qualify. These ads are the equivalent of your best friend telling you which dentist, which mortgage company, which carpet cleaner they recommend and for these select, small group of advertisers, they have a real local, believable celebrity who is a friend (that has rock-star appeal), spreading the word about them and their business.  This is the highest and most powerful marketing message available in Fort Wayne.

More about those live, testimonial and endorsement ads.  We have some rules and limitations.  Pat and Charly will only be the exclusive spokesperson for one business in each business category.  As long as Pat Miller continues to endorse SteamTeam, he will not do live 60 second ads for any other carpet cleaner.  As long as Auto Collision Service continues their relationship with Charly Butcher as their spokesperson, Charly will not endorse any other auto body shop.

By the way, Charly and Pat have veto power when it comes to who to endorse.  We are protective of their reputation and the reputation of WOWO and only want to endorse companies that are trustworthy.

I call this Word Of Mouth With A Bigger Mouth.  Word of Mouth is the best form of marketing that your business can have because it is natural, it is honest, it is based on positive customer experiences and it is built on Trust.

This is The WOWO Radio Advertising Advantage and if you want to know if you and your business might qualify, let’s talk.