You Are Throwing Away Money

If I asked you for $100 in cash and you gave it to me, and then I proceeded to tear that Bennie into about 15 little pieces like confetti, you’d think I was crazy, right?

Well, You Are Throwing Away Money every year.  Maybe not as obvious as what I just described but the dollar amounts could be much, much more!

What is this incredible pile of cash and how do you stop throwing it away?

It’s something called Advertising Co-op Funds.

According to information I was reading last month, there’s more than $50 Billion Dollars available in advertising funds every year in the United States, and at least 1/3 goes unused. Do the math and that’s over 16 Billion Dollars that is being thrown away because businesses are not using these funds.

Advertising Co-op funds are dollars that local retailers can use to help pay for their advertising.  Where does this money come from?  The manufacturers and distributors of the stuff they sell. For example, Kubota which makes farm equipment, construction equipment, mowers and related stuff has a Spring Sale they want to push and they are offering a minimum of $2600 to dealers who advertise this sale and fullfill certain guidelines. This particular program offers a 50% reimbursement, meaning that the dealer will need to also contribute a dollar for every dollar that Kubota pays.  And since it is reimbursement, the dealer will be getting the 50% co-op funds in a rebate or perhaps credit.

This is just one example I pulled from my resources that I have access to, as I mentioned there are billions of co-op funds not being used.  It’s estimated that in Fort Wayne, Indiana there is over 2 million dollars in co-op funds that are not being used each year!

Why not?  It’s something that many business owners and marketers don’t know how to use.  It’s one aspects of advertising that requires some extra work and frankly, you need someone who knows what they are doing to properly execute it.

You can’t see me right now, but I’m raising my hand and waving to you.

In 2017, I helped a couple of companies spend nearly $200,000 in advertising with WOWO radio and our digital marketing solutions that grew their businesses and a good chunk of that, half of what they spent, was rebated back to them.  They are doing more this year. Some plans offer 75% or even 100% reimbursement and if you want my help in uncovering advertising funds for your business, let’s talk.