The Power of Hype

May, 2011 the rapture was to have occurred according to Harold Camping. It generated enough attention that it was the top trending topic a few times that week and weekend on Twitter. CNN, CBS, and the other networks all spoke of it both before and after. Most people did not believe the hype, but had […]

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T.M.I.

from the ScLoHo 2011 archives: Too Much Information. Last week, I saw a tweet that promised to tell me 30 things I should not reveal on Social Media if I clicked on the link. Since I’ve clicked on this guys links before, I clicked on this one and read his story that looks like it […]

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Passion or Persistence?

Tuesday was the monthly #SMBFW and Kevin Mullett lead an interesting discussion that inspired me to write this article today. (#SMBFW stands for Social Marketing Breakfast Fort Wayne, a monthly event that you are welcome to attend on the last Tuesday of the month. Just ask me for details.)  I was sitting with Ryan, a […]

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