• It Begins With A Question

    Sometime after we learn to talk, we learn to question. Why? No, I’m not asking why, I’m telling you that the question we all ask is: Why? As parents we’ve been driven to near-tears by the persistent toddler who wants an answer to: Why? Yet I’ve learned that the more I ask that question, the …

  • Are You A Popularity Pig?

    A few questions: Are you trying to become popular on Social Media? Do you measure your success by the number of connections you have on LinkedIn? Or by the number of Facebook friends you have? By the number of followers you have on Twitter? If these raw numbers are the most important part of your …

  • Brand Perception and Other Myths

    Some say in this internet world that branding is dead. I can argue both sides of the argument. Look at iPhones and iPads. Would they be best sellers of they were not Apple brands? Yet stats show us that store brands have gained popularity as consumers have looked for ways to save cash in grocery …

  • Only One You

    from my email: Differentiate Yourself As increased competition causes products and services in most industries to become almost interchangeable, the biggest advantage a salesperson has is the specific expertise he or she brings to the table. Value-added salespeople consider how many of their key benefits are also offered by top competitors. Then they differentiate their …

  • 1-27-12 Ft. Wayne Site of the Day

    I’ve been featuring Fort Wayne websites for a few years on my website. Last year I joined a website development firm, Cirrus ABS which has been creating websites since the mid-1990′s with the sole focus of developing online marketing tools. Here’s another example of the work of Cirrus. Click on Pic:  

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