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The Online Home of Scott Howard aka ScLoHo
Online as ScLoHo & In-Person as Scott Howard
A few decades of successfully helping businesses invite people to become their customers and clients is the simplest umbrella statement that captures what Scott has been doing and continues to do today. Utilizing Human Relationship Marketing Principles that are timeless is the secret to success.
Scott also writes and produces weekly media & marketing content online under the moniker ScLoHo. Available free in written blog form and as a podcast in 10 minutes or less.
The Latest ScLoHo Blog Articles
Streaming TV Reaches A Milestone
A couple of weeks ago I talked about how when people listen to a radio station, like mine, WOWO, they don't usually know if they are listening to WOWO on an app, on a streaming service or on our traditional AM radio or FM radio frequencies. They just know they are...
3 Surefire Ways to Make Sure Your Advertising Doesn’t Work
Last week, subscribers to my Sound ADvice newsletter received this in their inbox: Here are a few tried-and-true ways to waste your advertising dollars. 1. “Let’s try it for a few weeks and see if it works.” That strategy might work for a limited-time sale or a hiring...
Nobody calls it Facial Tissue
"Can you pass me a facial tissue please?" Says NOBODY. We ask for a Kleenex. However, just because we ask for a Kleenex and our friend hands us one or a whole box of them, odds are they are not really Kleenex. They could be Puffs brand or store brand facial tissues....
Published Articles
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Email: Scott@ScLoHo.net
Call or Text: 260-255-4357