An Advertising Guarantee?

It’s a curious purchasing decision.  Advertising and marketing services. Recently I was talking with a business owner about the success rate of ad campaigns that we do on WOWO Radio. You see, I have been very presently surprised at the results some of our advertising partners report they receive.  Compared to other radio stations in […]

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The Weekend

It’s one of those Holiday Weekends that bookmark summer.  Memorial Day weekend is the “traditional” start of summer with Labor Day weekend being the “traditional” end of summer. Many folks check out early on Fridays to extend their 3 days off and I’ve discovered that several people I was planning to talk with took the […]

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First E-Bay Purchase

For #ThrowBackThursday, I found this gem from the 2008 ScLoHo archives. That’s why I first used Ebay, apparently.   Now in 2015, I no longer have the car or the cup holder.  It’s a cup holder. Bought it Monday, it arrived Friday. Now I can drink coffee and Diet Dew and Drive again. Yeah! Can […]

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Why Advertise?

Rarely have I come across a person who wants to spend money on advertising because the advertising is the end goal. Why Advertise? Advertising is a method to accomplish something else of value. It’s like buying a drill.  The real purpose is to create a hole, not just to own a drill. It’s like getting […]

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#FortWayne Focus: May

Time to remind you about the Fort Wayne Job Fair, May 28th at the Grand Wayne Center in Downtown Fort Wayne, Indiana.  Details are at: http://www.fwjobfair.com/ The name is a bit misleading, because this is also a career expo.  Along with several companies and staffing firms with booths, we also have two session halls with speakers […]

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