Last time I talked about the ScLoHo Advertising Process with the First Step: Who are You? I met last week with a gentleman who started his own company less than a year ago and is still in the process of figuring that out because he is trying to match what…
First Step in the ScLoHo Advertising Process: Who Are YOU?
Today, I’m going to start to share how I work with: The First Step in the ScLoHo Advertising Process: Who Are YOU? The concept of one size fits all is a big fat lie. Adjustments have to be made to accommodate the individual. This is true in most things in…
Memes and Birthday Wishes on Facebook
A peek into the personal, fun side of ScLoHo. If you are connected to me on Facebook and have had a birthday recently, I may have “memed you” on Facebook. I’ll show you some examples in a second, but here’s the reason. Facebook can be a wonderful tool to stay…
WOWO’s Baby Boomer Listeners are Online Too
A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio’s huge audience is the Baby Boomer generation, it makes sense to share this with you and as WOWO is…
Why Does a Radio Guy Also Sell Digital Marketing Solutions?
It’s a question that some people ask out loud and others may not ask me directly but they are thinking, “Why Does a Radio Guy Also Sell Digital Marketing Solutions?” Excellent question. Here’s the answer. My background is in radio. From the time I was 16 until I was 26,…
Eliminate Spam From Your Inbox
I hate spam. It’s not a tasty treat and it’s pretty annoying when it fills your email inbox too. So today, I’m going to reach out to those of you who are still using Yahoo!, Hotmail, or heaven-forbid, AOL as your main email account. I used to be one of…
Are Your Missing Some Customers?
Pay attention as I tell you a true story and see if it applies to your business: I’ve got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could use with…
Sell to People
Too often I see so called marketing experts who are trying to game the system and push some technology that they claim will beat the pants off everyone else and blah, blah, blah… What I look for when I see this stuff is are they also taking into consideration the…
Big Data is the Price We Pay
I saw this quote a few times this year, If you’re not paying for it, you’re not the customer; you’re the product being sold. And I’ve also heard people react to the way they are being tracked and targeted by “Big Data”. Big Data is simply the information that is…
How Technology is Shrinking Traditional TV Viewership
I recall a few years ago watching the Emmy awards and wondering if any of the major broadcast networks were going to win any awards. By broadcast networks, I mean the networks that you can watch over a traditional television without cable or internet. In most cities that includes ABC,…
Another Look at R.O.I.
A few weeks ago, I wrote about the Lifetime Value of a customer. It’s something that most new business people don’t grasp because they are focused on the weekly and monthly cost of doing business. (I worked with one fellow a few years ago when we were both employed by…
A Note to Insiders: Design Changes Are Coming
The website you are currently viewing is going to undergo a few design changes. I’ve done this before and will do it again I’m sure. I just wanted to alert you that over the next couple of weeks, I’ll be trying out a few different custom themes and tweaking them….
Not All Experts Are Experts
I’ve talked a lot recently about the term Experts. Expert is not a title you earn by going to school or completing certain training. Being an expert involves many aspects but generally speaking… An Expert is someone who has expertise in something beyond the average person. Often a degree is…
Marketing Wisdom from Others
I’m going to tell you a little story. A story about Collective Wisdom. Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If you’re smart, you already…
Time to Apply for Penny Pitch 2016
The time is now for local charities to apply to be a chosen organization that will receive funds from WOWO Radio’s annual Penny Pitch fundraiser that will take place this fall. Click here to get the details on how to apply and do it A.S.A.P. This will be my 4th…
A ScLoHo Marketing & Advertising Preview
I’ve been ruminating about this for awhile. Too often I see others in my profession skip over the “hard work” and just do the easy stuff. The profession I’m referring to is advertising sales and the easy part is to peddle advertising packages to as many people that you can…
The Good Side of Advertising
Here in the United States it’s back to school season, so I thought it would be a good time to provide a little education on why advertising is actually good for us. First off, I agree with most of you that there are some pretty annoying and terrible advertisements out…
Should You Go For Shock & Awful In Your Ads?
First, the back story of this article is from an exchange last week with friends on Twitter that began when I retweeted a link about profanity being good for you. I will not use the F word online. It’s also one of the words that broadcasters are not supposed to…
Advertise for Results Today and Influence Tomorrow
Word of Mouth Advertising with a Bigger Mouth. That’s the way I’ve described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO radio in Fort Wayne, Charly and…
How to Convert $1 into $10 with your Marketing
I just finished reading an article on Medium about Influencer Marketing that claims, For Every $1 Spent on Influencer Marketing, A Brand Makes $6.50. But they are wrong. I’m not doubting the facts and figures they present, but I doubt that the return is what they say it is. It’s too…
