It’s back. TEDx Fort Wayne returns after a year hiatus. Right now they are looking for you. The call for speakers ends at the end of this month. That is Saturday. Go here today and discover how you can qualify and submit to be one of the chosen speakers for 2015. 2 out of the […]
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Time to brag about where I work and the people I work with. Federated Media and WOWO Radio. I joined the advertising sales staff of WOWO at the end of 2013 and am now in my 2nd year. 30 years ago I worked for Federated Media on the air with WMEE 97.3. During the interim, […]
Continue reading →Tomorrow, Tuesday January 27th is the 44th (almost) monthly Fort Wayne Social Media Breakfast organized by my friend and former co-worker Kevin Mullett. If you are within driving distance, you should join us. There should be between 50 and 75 social media people in attendance with one thing in common, They want to learn. 11 […]
Continue reading →You can’t please everyone all the time. And you need to know what you can and cannot do. Check out this sales tip from RAB.com: Don’t be bullied Sales trainer/motivational coach Paul Cherry Stand up to bullies, even when they’re your customers. Some customers just don’t deserve your business; they end up costing you more […]
Continue reading →Between my wife and I and our kids, I have been involved with 6 family weddings in the past 14 years, along attending a few others along the way. Every wedding took planning. Every wedding had guests. And every guest was invited. I want you to think about your business dynamics the way brides think […]
Continue reading →We call it Word of Mouth. It’s when one person tells another person about something or someone. In 1986, when I made the move from talking on the radio as a disc jockey to creating radio advertising campaigns in Detroit, Word of Mouth was a common buzz word or phrase. In the nearly 30 years […]
Continue reading →Yesterday, I defined Advertising. Today, another Bare Bones Basic as we define Marketing. Advertising is a part of Marketing, it’s the stuff you pay for. Your Marketing however is a an even bigger bucket than the Advertising bucket. Simply put, Marketing is how you and your brand is seen in the market. Advertising is a […]
Continue reading →Bare Bones Basics Time. Over the last several months, I have talked to many people who have asked this question in some form, “How does advertising work?” The people asking are not stupid. And the question is not stupid. It is not a question that is asked enough by people who need to know the […]
Continue reading →ScLoHo’s Collective Wisdom was a blog site that I curated for several years until I launched this website in 2011. The concept was simple. It was a collection of marketing and media wisdom written by others and republished on my blog. More about that in a second. But here’s a sample from Seth Godin that […]
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This sales tip originally posted in a RAB.com newsletter is old school. However like many things that people used to do, like send hand written thank you notes, they are even more effective now than 30 years ago because they are more unique. This is about building credibility and using the phone: The higher authority […]
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