Earlier this summer, I mentioned that a review of Fort Wayne coffee shops was in order.
Time to share my biased and unprofessional opinion.
I was introduced to coffee shops in 2000 when I met my wife. Up until then, I would drink the usual swill that came out of a glass coffee pot sitting in a break room. Or a few times in my life I had a drip coffee maker at home complete with a timer that would allow me to wake up to a pot of freshly brewed stuff.
Coffee for me was strictly for the caffeine. Then I met Kathy and I met the Fort Wayne Coffee Shop Scene.
Starbucks had not descended on Fort Wayne yet.
My first experience was a place called The Mill. They were a bakery coffee shop combo with the emphasis on loafs of bread. For a buck, you could get a cup of brewed coffee, house, decaf , and a couple of flavors were always on tap…
Along with your dollar cup of coffee, they’d offer you a slice of bread… free. then you could smother it with honey and butter. It was a meal in itself for $1.00. I recall when they raised the price to $1.25 and they were apologetic about it.
You can’t survive forever at those prices and they didn’t. I don’t recall the full story but they were sold and eventually disappeared. With 3 or 4 locations it was a wonderful introduction to coffee shops.
Another coffee shop that had more than one location, Higher Grounds was a favorite too. But alas, they too are no more. Over the years I became friends with John & Kim Richards, the owners and would frequently discuss and debate with John what the Higher Grounds coffee experience was all about. He had 3 locations that I would visit along with a few others and then he also had a deal with a couple gas station chains to put Higher Grounds in their stores. That was the end of the Higher Grounds experience in my mind. There’s a big difference from sitting in a coffee shop with wifi and your laptop and getting a cup of coffee from a gas station.
I could go on and on with the coffee shops that are no more, but let’s jump to the reviews that you can use.
Here’s what I am looking for in a coffee shop:
A place to hang out and get some work done with free wifi. A place to meet with someone for a meeting. Can make a decent white mocha. Won’t kick me out after 45 minutes. Has a place to plug in my laptop.
Mocha Lounge is my go to place on the west side. They’ve been around for ten years and counting. My favorite drink is their White Mocha Mayhem.
Friendly Fox is on the south side of town. I’m not here as often as I used to, a few years ago but besides coffee drinks, they also have great food.
Two newer places with the same owner are Trionfale Expresso on Dupont near 69 and Fortezza Coffee downtown. I’ve been to Trionfale once and Fortezza several times. Fortezza (and probably Trionfale) have a higher quality of coffee that only one other shop in town has that I’m aware of.
That other shop is Old Crown on North Anthony. We like stopping by on weekends for their special dinner menu which changes weekly. We were just at Old Crown last week.
About 5 doors north of Old Crown is my standby coffee shop, The Firefly. You’ll find me there weekly or more often. The Firefly gained the nickname ScLoHo’s North Office several years ago.
Also on the northeast side of town is the former Higher Grounds, under new ownership and with a new name, Bon Bon’s. Rumor is that they will be forced to move due to their landlord (Kroger) wanting to expand their store in 2015.
A few years ago Starbucks arrived and I will sometimes spend time at the one in downtown Fort Wayne, now that they all have free wifi.
Expect to pay $5 for a White Mocha (with tip) at most of these places and enjoy the wifi.
It’s a question I’ve been asked over the years, “Scott, why are you active on social media?” is the summary of the questions I’m often asked:
- Why do you tweet?
- Should I be on Linked In?
- Do you really see a return on your investment with all those blog posts?
- Nobody uses Facebook any more, right?
- Etc, etc, etc.
I am active on Social Media because I enjoy it.
It is a passion.
It is fun.
It is challenging.
It is a communication tool.
I am active on Social Media because the people I want to stay in touch with are on Social Media.
I write to gain exposure. Not to build a big following, but so when people want to know about me, they’ll find stuff that I have shared.
But what about the money?
Sure there are plenty out there that are using social media as a money making tool. But that’s a pretty poor measuring stick for most. Even those that are trying to generate $$ with their social media accounts are struggling. Sure there are a few who do it, but it’s like the golf world. Every weekend there are golf courses full of guys and gals with their clubs and balls but only a handful earn any significant dough whacking the dimpled ball.
We don’t measure the value of a game of golf by the money the typical weekend golfer earns. They usually play at a financial loss, when you count greens fees, cart rental, and add in the equipment. But for decades golf has had another value. It could be relationship building when you play with friends or clients. It could be a diversion if you are playing for fun. It could simply be an alternative to some bad habit.
So back to the question, Why am I active on Social Media? I know, do you?
Last week the Radio Advertising Bureau had their annual convention in Indianapolis, about 90 miles from Fort Wayne. Lots of information was presented during the event and at a pre-event:
AM/FM Radio Has More Daily Listening than All Other Audio Combined
Source: John Potter, SVP/Professional Development, RAB
Edison Research released results of their Share of Ear study at the Radio and Internet Newsletter (RAIN) Summit in Indianapolis on Tuesday, which took place prior to the 2014 Radio Show. The goal was to show all radio listening from a single source. Included were AM/FM radio, Internet radio, SiriusXM, and other audio sources.
This was a national study conducted in May, 2014, online and offline, of persons 13+, in both English and Spanish. The sample base was 2,096. The methodology was diary based where respondents logged listening including platform, device, Internet radio brand, location (car, home or other), and type of element.
The study shows AM/FM radio commands over half of Americans’ share of time spent listening
to audio sources:
AM/FM radio — 52.1%
Owned music (CD’s, digital music files…) — 20.3%
Internet radio music (Pandora, Spotify…) — 11.6%
SiriusXM — 7.7%
TV music channels — 5.2%
Podcasts — 1.7%
Other — 1.5%
More importantly, the study broke out audio listening of radio services and found AM/FM radio
increased its lead over other audio sources:
AM/FM radio –75.3%
Pandora — 9.2%
SiriusXM — 11.1%
Other Internet radio — 4.4%
Daily reach for AM/FM radio is similar to other studies showing nearly 3 out of 4 Americans
listen to AM/FM every day:
• AM/FM radio –72%
• Owned music (CDs, digital music files…) — 39%
• Internet radio music (Pandora, Spotify…) — 26%
• SiriusXM — 13%
• TV music channels — 11%
• Podcasts — 5%
Also at the convention on Thursday night the 25th annual Marconi awards were presented. This is like the Oscars, Emmys, or Tonys except for the radio industry. The National Association of Broadcasters announced the nominees this summer and my station, WOWO was awarded the Medium Market Station of the Year.
WOWO has been on the air since the 1920’s. I grew up listening to them when they were owned by Westinghouse Broadcasting. Last year I joined their sales/advertising/marketing staff and plan on making WOWO my final radio home. While our programming and news staff certainly deserves the awards and recognition, my job is to help local businesses get noticed and receive a return on their investment of their advertising dollars. We’ll talk more about that next Wednesday. As always, you can contact me at 260-255-4357 or Scott@WOWO.com
We live in a world filled with noise. Sometimes it’s the chatter of co-workers, sometimes the tv, sometimes music.
Rarely do we listen to silence.
When my wife and I sleep, we even have some white noise, a small fan blowing and creating a sound.
A couple weeks ago I went away on a retreat at a camp in the woods. The sounds were different from the sounds of the city, but they were there.
Until I went to sleep.
Then it was silent.
No hum, no outdoor noise. Just quiet.
When was the last time you experienced the power of silence?
A brand new website for a company that is H.Q.’d in Fort Wayne. Click on their logo and pay them a visit.
31 years ago, my oldest daughter Rachael was born.
About a dozen days ago she and her husband welcomed their 2nd child into this world.
While my first 31 years were very different from Rachael’s, her two kids first 31 years are going to be filled with even more changes than any of us can imagine.
If you are still doing things the way you always have, technology wise, and you’re my age:
- You are still using a rotary (dial) phone with a cord that hangs on the wall in the kitchen
- You watch 3 channels, ABC, CBS, NBC, or 4 if you add PBS on TV.
- You drink your soft drink out of a glass returnable bottle.
If you are Rachael’s age:
- All of your music comes from C.D.’s or the radio
- You have to buy film for your camera and take it somewhere to get it developed where you wait for the prints to see if they came out.
- You can’t even read this because you don’t a computer of any type, let alone a smartphone or tablet to access the internet.
Obviously neither of us are stuck in the past, and beware of those who are.
Happy Birthday Rachael and welcome to the future everyone.
Not much to say today, really.
But I will just the same.
The news media will be all over this topic today and for those of us who were over 30 on September 11, 2001, we can reflect on how our lives and society has changed during the past 13 years.
But what really strikes me is that while my kids were teens and they saw their young lives change, most of them now have kids.
My grandkids range in age from 16 years old down to 11 days old.
They don’t know about the world before the Twin Towers were struck.
It’s a history lesson for them. Not a real life event.
A couple weeks ago I watched the movie Parkland about the events immediately after President Kennedy was shot. I was 3 years old. It is a history lesson in my life, not a real life event.
Don’t forget history, but also focus on the present and the future.
Last week I mentioned 7 sins of radio commercials and I mentioned what I often recommend.
Let’s dig deeper.
Advertisements are simply invitations that you pay for.
These invitations can be designed to create awareness of your business, product, or service.
Or these invitations can be designed to invite people to take a specific action.
But no matter what the purpose is, remember that the purpose is to create a positive marketing message that is memorable to the target that you want to reach.
While I was pushing conversational ads last week as one of my favorite ways to effectively do this, there is another strength of radio advertising that is unique, but very difficult.
The conversational approach that I mentioned relies on the Word Of Mouth/Referral concept. Listening to the radio is usually an individual experience. When Pat Miller, my afternoon talk show host on WOWO Radio tells you about his experience with (Insert Advertiser), you hear it as a friend telling you about a trusted business that you too can trust.
We do referral and word of mouth all the time with friends and family. Radio is word of mouth with a bigger mouth.
But what’s that other strength of radio advertising that is unique, but very difficult? Theater Of The Mind.
When done correctly and effectively, Theater Of The Mind radio is more powerful than any print ad, TV ad, or internet related ad.
Theater Of The Mind uses words that form pictures in the listeners mind that brings the ad alive. We actually can see the story visually in our minds. It ties into our logical, mental and emotional being and by reaching us on multiple levels, we have a stronger bond with the ad and hopefully the advertiser.
Also this “visual” that each listener creates in their own mind is unique to them. You don’t need to create an ad with different visuals for different audiences because the listener is creating the visual as it relates to them.
Like I said, this is very difficult. When I was working full time in Detroit creating radio marketing campaigns, this was only used for a small percentage of my clients. It takes work, it takes patience and it requires commitment. Not everyone can do this and not everyone should. But it is an option to consider.
Speaking of considering, do you want to consider radio advertising in the Fort Wayne, Indiana area? Contact me at Scott@WOWO.com or 260-255-4357. I work with a very limited number of clients but am always open to consider you or make recommendations for other ways to invite people to become your customers.
Time to share some insight from Mediapost on my generation.
Actually this applies to nearly all adult generations, but if you are young enough to think Baby Boomers are the “old folks”, you really need to read this:
The Biggest Mistakes Sales People Can Make
by Jim Gilmartin
To begin, they sell products and not experiences. Products should be positioned as gateways to experiences. Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Our need for identity, relationships, centering, gaining knowledge and growth, rejuvenation and recreation are always with us, but as we grow older, we focus more on having meaningful experiences, rather than gaining material goods.
In yesteryear’s markets, sales people learned through trial and error that selling the rational marketing triad of product features, functional benefits and monetary value worked. They learned through trial and error that marketing was also a game of persuasion. However, product-centered marketing is dead, say Joe Pine and Jim Gilmore in The Experience Economy. Like many others, Pine and Gilmore say marketing is now more about the customer experience than the product.
As important as it is to understand what boomers and older consumers think, it’s even more important to understand how they think. Research has shown that consumers’ final decisions are not the direct product of the reasoning process; in fact, emotions drive boomers and older consumers in their purchase decisions. The reasoning process will confirm their decision, but it doesn’t start there.
Sales people very often start talking about their product’s features and benefits without taking the time to get to know the customer and build the relationship first. This approach is not usually effective, because as we get older, we become more resistant to absolute guarantees or propositions. Salespeople should allow the consumer to pull wanted information; never push it at them.
There are also many false stereotypes and myths about aging. The most destructive myth to business is that we become more alike as we age. If we believe it, we are prone to manifest it in our communications and sales approaches. We create a “boomer” market that doesn’t exist and we target the “average” boomer who also doesn’t exist.
In fact, we become less alike and more independent in our thinking as we age. As we age, we develop an increased resistance to hyperbole. We move away from dependence on others and to autonomy and individuality. We value relationships and experiences that are non-material. Salespeople have a better chance of selling a product or service if the customer believes the item offers a gateway to the specific experience they are looking for.
Go with the grain of the brain and integrate your data into an emotional matrix of anecdote and facts to satisfy the customer’s need and gauge the potential emotional and experiential quality of the relationship before talking about the product’s benefits and features. Also, understand that the best way to transmit objective and emotionally neutral information is to piggyback and sandwich it between emotionally enriched stories and anecdotes.
Understand you’re in an emotionally charged environment and take the time to really listen to the customer. Be vulnerable, honest and open about who you really are. The more honest you are, the better your chances are of developing a good solid bond in the relationship.
Finally, companies should sensitize and train their sales and service associates to the different perceptions, values and motivators we all have as we move into the fall and winter of life. Remember what one of the most prolific of sages, Anonymous, once said, “If you have sight, you’re blessed. If you have insight, you’re a thousand times blessed.”
Time to share a link to the most famous September Festival in Fort Wayne. September 20 and 21, 2014 will be the 40th time we descended on the park near his grave site. I must have been 14 years old the first time they had this festival but I don’t believe I ever attended until about 14 years ago.
Click on the logo for all the details and share.