Time to share the thoughts of many business owners: Salespeople are annoying. And unfortunately in my business of media, marketing and advertising, it's not much better. I never wanted to sell advertising, but I do. I take a reverse approach. I help people buy....
I saw this chart last week that recaps which advertising mediums are growing and which are hurting. Radio and Digital media, the two areas I work in are doing pretty good according to this data: Local radio, which is what I do with WOWO grew over 10% nationally....
Recently I have been talking to business that are waking up to the fact that the Baby Boomers are still a good group of folks to invite to spend money with them. My radio station has a significant chunk of them. Taking a glance at the most recent radio listener...
#TBT For Throw Back Thursday, I'm really stepping back in time, 10 years. In 2005, my wife and I were doing some outdoor home improvements which inspired the following which I wrote back then, from the ScLoHo archives: Never confuse the foundation with the design of...
WOWO radio is the radio station I work for, doing advertising and marketing consulting, helping business people make smart advertising and marketing decisions, and selling advertising solutions on WOWO and with our digital options. But this is not about me, or WOWO...
Creating an online personal brand is a mystery to many people. That includes me. Except after 10+ years I have some insight that I can share. First off, each of us has a personal brand. A personal brand is simply an identity, not necessarily one that you create...
When you hear the word, 'Free", does it attract you? Or does it decrease the value of the product or service? Let me put that into context. A friend of mine announced that he was going to stop offering free consultations. This man is not a lawyer, or a doctor, or...
There is a lady named Mary who is a Business Advisor with the Indiana Small Business Development Center in Fort Wayne, Indiana. Mary and I have spoke a few times over the past 12 years, but I bet it was less than a dozen times until earlier this month. First, let me...
We want to hear success stories. We cheer for the winners and root for those that are doing their best. Recently the advertising sales team at WOWO was sharing some recent successes of our advertising partners and today, I am passing along some of that info. I am...