Category: Marketing and Advertising Insights

Say Something Cute & Clever?

Advertising Hype. Try and be clever and cute. Say something that makes your stuff sound awesome. Something that is so unbelievable, that, well, no one believes it. That is one way to kill your chances for success for your ad campaign. So much hype that it is lost in our quest to find something real…
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June 3, 2015 0

What Marketing Myths Do You Believe?

“We’ve always done it this way.” That is a dangerous and eye opening way of thinking, especially when it comes to running a business.  Today I’m going to toss out a few Marketing Myths to challenge you. Everybody reads the newspaper, I don’t need a website, I’ve got a Facebook page. Word of Mouth is…
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June 2, 2015 0

Invite, Invite and Invite Again

How many times do you need to invite someone to do something before they say yes? If you are inviting me to my grandsons birthday party, the answer was once.  But if you are inviting me to spend money on a new phone, you better keep inviting me over and over again. What’s the difference?…
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May 29, 2015 0

An Advertising Guarantee?

It’s a curious purchasing decision.  Advertising and marketing services. Recently I was talking with a business owner about the success rate of ad campaigns that we do on WOWO Radio. You see, I have been very presently surprised at the results some of our advertising partners report they receive.  Compared to other radio stations in…
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May 26, 2015 0