It’s a question I was asked recently, “Of all the ways I could advertise my business, what is the best and what is the worst?” It’s a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day. See,…
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How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn’t really free. It’s just that we value some things more than others or perhaps we are used to measuring certain things with…
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I was reading an article from Mediapost that mentioned that baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters…
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About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article.…
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