Category: WOWO Fort Wayne Radio Advertising with Scott Howard

Invite, Invite, Invite Again

Invitations and the Buying Funnel. A couple summers ago I wrote that you have to Invite People To Do Business With You. Read it again and I’ve got an update for you regarding how this works with the Buying Funnel. The simplest, most basic way to describe marketing is,┬áInvite People To Do Business With You.…
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August 16, 2017 0

What’s This GeoFencing Thing People Are Talking About?

GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don’t understand how it works, what it does and so today I’m…
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August 9, 2017 0

Do You Want Our Money?

Today, I’m going to talk to you from my generational perspective and I have one question for you: Do You Want Our Money? I am a young Baby Boomer. ┬áI am also a WOWO Radio Listener. And I work for WOWO in the advertising sales department. That means I am the dude you can talk…
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August 2, 2017 0

Advertising Nugget: Reach & Frequency Matter

Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn’t taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I go any further, I should explain what those two…
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July 26, 2017 1