GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don’t understand how it works, what it does and so today I’m…
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Today, I’m going to talk to you from my generational perspective and I have one question for you: Do You Want Our Money? I am a young Baby Boomer. I am also a WOWO Radio Listener. And I work for WOWO in the advertising sales department. That means I am the dude you can talk…
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Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn’t taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I go any further, I should explain what those two…
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