Category: ScLoHo’s Collective Wisdom

Everyone Needs A Little Love

Last month a couple of research articles about marketing to different generations hit my inbox.  One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I read along with what I’ve learned and observed in my 57…
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July 5, 2017 0

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters…
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May 25, 2017 0

It’s Media Report Card Time!

Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too. Here’s the highlights: We…
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May 16, 2017 0

What Happens if You Don’t Value Your Fans

Friday I read Seth Godin’s post reflecting on the move of the NFL team,  the Oakland Raiders to Vegas. It’s eye opening and worth sharing, that’s one reason I’m sharing it today.  It’s also a subject I’ll talk about more in an upcoming podcast and post on this website. For now, I challenge you to…
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April 2, 2017 0