‘ScLoHo’s Collective Wisdom’ Category
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Like Me?
0May 17, 2012 by Scott Howard
I like to see studies that prove my theories are wrong almost as much as I like the ones that …
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Don’t Create a Social Media Policy
0May 12, 2012 by Scott Howard
We were talking about this at the last Social Media Breakfast Fort Wayne. And then a few days later Seth …
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Everyone is not going to Buy
0May 5, 2012 by Scott Howard
I have read a few of Seth Godin’s books and I get updates from his blog in my email. I …
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Spring Cleaning and UnPlugging?
0April 4, 2012 by Scott Howard
I’m not a Mom, the last time I checked. But I am a busy guy and over the the last …
keep readingCategory ScLoHo's Collective Wisdom | Tags: social media
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Combining Email and Social Media Marketing
1April 3, 2012 by Scott Howard
Rarely does anyone do just one form of marketing. it used to be a combination of, Radio and Yellow pages. …
keep readingCategory ScLoHo's Collective Wisdom | Tags: email, social media, twitter
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One Way to Be Disloyal to Your Loyal Customers
0April 3, 2012 by Scott Howard
Is to charge them more than brand new customers. Sure, you may think that by offering an introductory price, you …
keep readingCategory ScLoHo's Collective Wisdom | Tags: price, retail, shopping
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Ever Listen to the Radio?
0April 2, 2012 by Scott Howard
I spent most of my adult life in the advertising and marketing profession. From the time I was 16 and …
keep readingCategory ScLoHo's Collective Wisdom | Tags: advertising, radio
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5 Sales Success Fundamentals
0April 2, 2012 by Scott Howard
from RAB.com: Fundamentals of Sales Success It is not an accident that the top producers in the world of selling …
keep readingCategory ScLoHo's Collective Wisdom | Tags: sales training
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Funny Business and Women
0March 30, 2012 by Scott Howard
Interesting insight from Mediapost: Smile And The World Smiles With You In Gentleman Prefer Blondes, the book by Anita …
keep readingCategory ScLoHo's Collective Wisdom | Tags: advertising, Demographics
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Earning the Order – Part 4 from Randy Clark
0March 30, 2012 by Scott Howard
Wrapping up our series: Randy Clark of TKO Graphics: What should you share? We are all looking for people we can …
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Does Social Media Advertising Work?
0March 29, 2012 by Scott Howard
Maybe. Maybe not. I could really dig deep into this subject and I will next month, but for now, take …
keep readingCategory ScLoHo's Collective Wisdom | Tags: advertising, social media
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Small is Bigger?
0March 29, 2012 by Scott Howard
Recently I was looking for something in Carmel, Indiana, one of the northern suburbs of Indianapolis and saw smaller versions …
keep readingCategory ScLoHo's Collective Wisdom | Tags: retail
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Earning the Order – Part 3 from Randy Clark
0March 29, 2012 by Scott Howard
My friend Randy wrote a guest post that appeared on one of my old websites over a year ago. This …
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Your Event Marketing Checklist for 2012
0March 28, 2012 by Scott Howard
When I was in the radio business we were busy nearly every weekend once the winter weather ended. Here’s a …
keep readingCategory ScLoHo's Collective Wisdom | Tags: marketing
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Earning the Order – Part 2 from Randy Clark
0March 28, 2012 by Scott Howard
Continuing our guest post from yesterday… Randy Clark of TKO Graphics: …. Most decision makers will say no several times before …
keep readingCategory ScLoHo's Collective Wisdom | Tags: sales training
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