GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don’t understand how it works, what it does and so today I’m…
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About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article.…
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Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too. Here’s the highlights: We…
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Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical…
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