I’m guessing that only about 25% of the people reading this today know what a QR code is. I’ve talked about them in the past and you can see the articles by going here. What was an up and coming bit of technology is now falling out of favor, it seems. On a recent Sunday, …
Very few messages are effective if they are only presented one time. Seth Godin wrote about this recently and said, There’s a lot to be said for conditioning your audience to listen carefully. If they know that valuable information is only going to come at them once, they’ll be more alert for it. Alas, as the nois-o-sphere …
Some of you have asked me about the change I made recently on this site, right under my name where it now says Social Media Magician from the Land of ScLoho. What kind of a made up goofy title is that? A couple months ago I walked away from my full time profession in advertising …
Let’s say your Uncle Steve offers you $200,000 with a few conditions. First off, you don’t get to keep it. You have to spend it. You have to spend it in 24 hours. You can not spend it on anything “tangible”. You have to spend it on some form of marketing. Recently I found out …
Over the weekend I noticed that a website I needed to access was down. Or maybe it was a problem with my internet connection. This can be a source of frustration that involves checking routers, restarting computers, redoing this or that and perhaps wasting a bunch of time. Before you go through all the motions, …
Time to re-introduce you to the whole ScLoHo. But first what’s a ScLoHo? ScLoHo is a made up word that is a mash-up of my first, middle and last names. Take the 1st two letters of Scott Louis Howard and you get ScLoHo. How do you pronounce ScLoHo? It’s just two syllables = Sclo-Ho with …
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