‘The Not-So-Secret Writings of ScLoHo’ Category
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It Won’t Go Away
0May 16, 2012 by Scott Howard
..until the money is gone. Money is what makes the world go ’round. Not literally, but figuratively. And in many …
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Pain or Pleasure
0April 14, 2012 by Scott Howard
Basic Marketing and Advertising Advice from my 2008 archives: There’s only 2 reasons people will part with their money. Pain. …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: motivation
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Stupid Offers
0March 8, 2012 by Scott Howard
Most Stupid Offers are created by marketing and business folks who are looking at things backwards. Mr/Ms Business owner: If …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: email, marketing, retail, sales
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Positive Disruption
0March 6, 2012 by Scott Howard
Those words, “Positive Disruption” came to me a few days ago. I don’t recall where I was, or if it …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: marketing
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End of The Month, End of The Year, End of…
0November 30, 2011 by Scott Howard
Why wait until January 1st to make resolutions? The end of something is almost always the beginning of something else. …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: Attitude, sales
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What is your U.S.P.?
0November 23, 2011 by Scott Howard
No, that is not computer slang, tech talk or otherwise. U.S.P. It has be defined slightly differently by different “experts …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: brand
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Wipe Out Wimpy Websites
0November 16, 2011 by Scott Howard
I thought I knew a lot about marketing. And I do. With over 20 years of talking to hundreds of …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: marketing, website
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Are you making enough mistakes?
0November 9, 2011 by Scott Howard
“If you don’t have time to do it right the first time, when will you have time to do it …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: sales, wisdom
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Shotgun or sharp shooter
0November 2, 2011 by Scott Howard
From my archives: This week I sat down with a friend of mine who had reached the one year mark …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: advertising, marketing
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Do what you can today
0October 26, 2011 by Scott Howard
No, change that. Do what you can in the next 45 minutes. I bet there is something on your to-do …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: organize, relationships, time
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Marketing vs. Advertising. What works and why?
0October 19, 2011 by Scott Howard
This was inspired by a conversation I had with my Insurance Agent. Marketing vs. Advertising. What works and why? 1. …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: advertising, marketing
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Another Crappy Commercial
0October 12, 2011 by Scott Howard
1st of all, I have not seen this ad on TV. 2nd, I don’t want to see this ad on …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: advertising, brand
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Books, Change and Your Business
0October 5, 2011 by Scott Howard
Borders bookstores went belly-up. Barnes & Noble won, for now. In my town, Fort Wayne, Indiana; we had our Borders …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: customer relations, Fort Wayne, technology
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Broadcasting vs. Niche-casting
0February 5, 2008 by Scott Howard
The following is from 2008: Currently I earn my living in the radio advertising business. This is one form …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: advertising
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Authenticity… more than another Buzz Word
1February 1, 2008 by Scott Howard
from a cold and snowy winter morning in 2008: This morning as I was traveling to work, the radio …
keep readingCategory The Not-So-Secret Writings of ScLoHo | Tags: marketing
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