Category: The Not-So-Secret Writings of ScLoHo

Are You Chasing Unicorns?

I sometimes don’t understand why some people are attempting to create a business that doesn’t make sense. I call this Chasing Unicorns. What’s a unicorn you ask? I looked up Unicorn in Wikipedia and was quickly bored by the details so instead let me reference the Urban Dictionary which took down a different path entirely.…
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June 21, 2017 0

Take Your Marketing To The Streets

Last month, my wife and I hit the road for a long Memorial Day weekend visit to see my son Josh and his wife Madeline.  They moved from Indiana to South Carolina a couple years ago and we were looking forward to seeing their new place and enjoying the weekend including some beach time at…
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June 15, 2017 0

What Are The Best and Worst Ways to Advertise?

It’s a question I was asked recently, “Of all the ways I could advertise my business, what is the best and what is the worst?” It’s a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day. See,…
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June 8, 2017 0

Measure What Matters

How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn’t really free.  It’s just that we value some things more than others or perhaps we are used to measuring certain things with…
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June 1, 2017 0