by Scott Howard | Mar 15, 2018 | Marketing and Advertising Insights, ScLoHo's Media, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo
We are well into 2018 and I have a very important question: How’s Your Online Visibility? When was the last time you did an overhaul of your website? If it’s been more than 18 months, your business is hurting. I sell a variety of radio and digital...
by Scott Howard | Feb 8, 2018 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, Uncategorized
What kind of marketing and advertising plan is best? A Big Bang or Slow & Steady? All depends on what you’re needing to accomplish. Every once in awhile I see businesses do the exact opposite of what would work best for their goals. First, let’s lay...
by Scott Howard | Jan 3, 2018 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
It’s your time, Time to Go BIG in 2018. The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models. There are the leaders and the rest. The leaders are the ones that decided to take a leap of faith...
by Scott Howard | Jul 5, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, The Not-So-Secret Writings of ScLoHo
Last month a couple of research articles about marketing to different generations hit my inbox. One was talking about generational differences and the other was talking about similarities. So the title of this update, Everyone Needs A Little Love is based on what I...
by Scott Howard | Apr 22, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo
Take a moment and consider these 4 questions about customer relations: If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing...
