22
Apr

4 Questions About Customer Relations

Take a moment and consider these 4 questions about customer relations: If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing differently in your interaction with them? If you treated all […]

20
Apr

Embrace Change or Beware of Change

From the ScLoHo archives, an article I first published in 2011: 97% of all paying employment will change in the next 50 years. I just made that statistic up. But it doesn’t matter what the numbers are, we live in an era of change where the technology will make some peoples lives better, others lives […]

14
May

Follow This Simple 3 Step Plan Before You Spend Any Marketing Money

It’s #ThrowBackThursday, so I pulled this from the 2009 ScLoHo archives: Sometimes we get so wrapped up in the day to day, week to week process of running our businesses and our life overall, we neglect to put together a plan. Yeah, I’m going to toss out the big words for a moment and simply […]

7
May

Three Choices

From the 2010 ScLoHo archives for #TBT: There is a bit of magic in the power of three. But today I’m going to refer to three that every business owner has to make everyday. 1. Improve. 2. Stay the same. 3. Go out of business. Let’s look at #2 first. Stay the same. Coast for […]

23
Apr

Advertising on the Internet

For #ThrowBackThursday, I dug up this article from the 2008 ScLoHo archives. (What are the ScLoHo archives?  It’s been more than 10 years that I have been writing and publishing articles online.  Over 10,000 were published in the first 8 years on various ScLoHo blogs that I used to update. Then in 2011, when this […]