18
May

How I Can Help You Invite People To Give You Money

About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of this article. […]

4
May

Is Your Business Homeless?

Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some exceptions, but for the vast majority of businesses, your physical […]

27
Apr

Do You Know When to Say Yes and When to Say No?

Today I am going to talk to you about my friend Nancy and her husband Bill.  You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple.  I’ve known Nancy since we went to high school together and yet back […]

12
Apr

Marketing and Advertising are Not the Same

This week, we’re going to tackle a subject that some people get confused about. And if you prefer to listen to the podcast version of this article instead of reading, here you go: Marketing and Advertising are not the same thing. A dozen years ago, a friend of mine in Fort Wayne declared he was […]

5
Apr

Do You Know the Value of Relationship Marketing?

Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing.  That may surprise some of you because of my years in the radio business and on the web.  But believe me, they actually work hand in hand. When I am […]