Today, a common sense approach to buying advertising that nearly anyone can figure out. You can out smart the media buyers at the advertising agencies if you simply consider How to Use Habits to Buy Advertising. I used to work with media buyers from advertising agencies that were taught how to crunch numbers from data…
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Sharing the motivation behind why you do what you do is powerful. Do you know your WHY? Here’s mine. I want to help people make smart advertising and marketing choices. Actually it’s bigger than that. I want to help people achieve their dreams so they can feed not just their bellies, but their passions too.…
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Last month, my wife and I hit the road for a long Memorial Day weekend visit to see my son Josh and his wife Madeline. They moved from Indiana to South Carolina a couple years ago and we were looking forward to seeing their new place and enjoying the weekend including some beach time at…
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How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn’t really free. It’s just that we value some things more than others or perhaps we are used to measuring certain things with…
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