Man oh man, has this been a wild year.  

Besides a world wide pandemic that we still don’t fully understand, we are winding down an outrageous political election season in the United States that on a national scale we won’t know the results of until after the special election in Georgia where both U.S. Senate seats are up for grabs. The outcome will determine if the Democrats or Republicans control the Senate which will impact the amount of legislation is passed and so on…

But I really want you to stop focusing so much on politics.  If you voted, thank you.  You did your part in making the United States of America the model for representative democracy around the world that people from all over the globe risk their lives to come to and be part of.

Numerous business owners have said that they were waiting until after the election to decide what they were going to do to advertise and market their business in 2021.

I say, Forget Politics.  You need to step up and plan using proven, timeless marketing principles.

Unless your business is in danger of becoming illegal, the determining factor in your success is not the government, it’s you.

A couple weeks ago I talked about the importance of putting together a marketing plan for 2021 and I wasn’t kidding.

The God’s honest truth is you need to invite people to spend their money with you.  You need a marketing plan to do that.  You need a business plan that includes the internal processes that are the machine that you and your team follow.  We learned this year that you will need to include some additional options that were not part of your business plan in 2019 or before.

But the marketing and advertising need?  It is always going to be there if you want to stay in business no matter what the political climate or health situation we face in 2021.

It may sound weird that the General Sales Manager of the most listened to radio station for adults in Fort Wayne, Indiana, WOWO whose radio format is talk radio, specifically conservative talk radio is telling you to Forget Politics, but for the reasons I just mentioned, for the future of your business, I want you to move forward.

And I also want to invite you to take advantage of our current political situation by using WOWO as the advertising media to help you reach the people you can have as customers.

Some people asked if the liberals win, does that mean your audience will decrease?  Nope.  Time has shown that no matter which side of the political divide wins the elections, conservative talk radio will have plenty to talk about and plenty of listeners.

I don’t care what your political leanings are, I simple care that you will do your very best to take care of our WOWO radio listeners when we invite them to spend their money with you.  Conservative, Liberal, Somewhere In Between, or None of the Above, all of us want to trust the people we do business with and that matter more than anything.

Contact me, Scott@WOWO.com for help.