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Posts Tagged ‘research’

  1. Meaningful Marketing Messages to Boomers


    March 19, 2017 by Scott Howard

    I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published …
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  2. Insight on WOWO Radio Listeners


    January 9, 2017 by Scott Howard

    A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. …
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  3. How To Create A Real Marketing Strategy Plan: Part 2


    January 21, 2016 by Scott Howard

    Last year I kicked off the new year with a brief series to help you be more successful when deciding …
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  4. How To Create A Real Marketing Strategy Plan: Part 1


    January 20, 2016 by Scott Howard

    Yesterday I kicked off a series on what to do before you buy any advertising. Today, we’ll expand starting with …
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  5. 4 Steps To Stop Blowing Your Advertising Money


    January 19, 2016 by Scott Howard

    There’s an old saying that  “half of my advertising is working and the other half is a waste, but I …
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