25
May

Does Christie Brinkley Listen to WOWO Radio?

I was reading an article from Mediapost that mentioned that  baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a “senior”. She is a Baby Boomer and she was featured along with her two daughters […]

19
Mar

Meaningful Marketing Messages to Boomers

I have been reading a series from Mediapost, What We’ve Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I’ve been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a huge Baby Boomer audience and I want to […]

9
Jan

Insight on WOWO Radio Listeners

A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. For the past 20 years WOWO has been a news/talk radio station, (out of 90+ years on the air.) Last month we received results from the rating service we subscribe to and again WOWO dominates […]

21
Jan

How To Create A Real Marketing Strategy Plan: Part 2

Last year I kicked off the new year with a brief series to help you be more successful when deciding how to spend your advertising and marketing budget. This week I am sharing that information again with some updates. Today we will go over the last 3 items on this list from a couple days […]

20
Jan

How To Create A Real Marketing Strategy Plan: Part 1

Yesterday I kicked off a series on what to do before you buy any advertising. Today, we’ll expand starting with the first point: You need to know who you are from 4 different perspectives: Your insider knowledge of who you are. Knowing who you are and who/what your business is what will help you not […]