31
Jan

Is There A Better Way of Getting Customers?

In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff.  Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek. I’m going to show you an example from last […]

15
Sep

Are Your Missing Some Customers?

Pay attention as I tell you a true story and see if it applies to your business: I’ve got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could use with me or without me. They […]

15
Jun

Please Don’t Send Lazy & Stupid Emails

A co-worker asked me recently what I do to prospect.  In other words, what do I do to find new advertising partners. My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no “one-size-fits-all”. One thing all of us have in common, […]

10
Jun

A Lazy & Stupid Email

  Ironically, if you are here because of an email notification, it was a mistake and the real article will be published on June 15th.  Sorry about that, enjoy your weekend. Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from […]

24
Jan

Saturday Sales Tip: The Customer Isn’t Always Right

You can’t please everyone all the time.  And you need to know what you can and cannot do.  Check out this sales tip from RAB.com: Don’t be bullied Sales trainer/motivational coach Paul Cherry Stand up to bullies, even when they’re your customers. Some customers just don’t deserve your business; they end up costing you more […]