by Scott Howard | Oct 3, 2017 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Measuring Return On Investment Is Fake Science. At least the way some people try and convince you that it’s measurable. Or I could say Measuring Return On Investment of your advertising is problematic. Here’s why and what’s really important. When I...
by Scott Howard | Sep 20, 2016 | Marketing and Advertising Insights, ScLoHo's Media, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
It’s a question that some people ask out loud and others may not ask me directly but they are thinking, “Why Does a Radio Guy Also Sell Digital Marketing Solutions?” Excellent question. Here’s the answer. My background is in radio. From the...
by Scott Howard | Aug 23, 2016 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom
I’m going to tell you a little story. A story about Collective Wisdom. Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If...
by Scott Howard | Apr 22, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo
Take a moment and consider these 4 questions about customer relations: If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing...
by Scott Howard | Apr 13, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo
Most businesses have cycles that are predictable but what is the reason for those ups and downs? Is the pattern breakable? Is it worth trying? Granted, some businesses like the slow months, that’s when they take 3 day weekends, or vacations, but what if you...
