by Scott Howard | Feb 28, 2018 | Marketing and Advertising Insights, Really? The Personal ScLoHo, ScLoHo Sales Tips, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, Uncategorized
I bought a car this month and thought I’d share some lessons for you and your business in this essay I’m calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too...
by Scott Howard | Oct 24, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
For most people who see, hear, or read your advertising, The Answer is No. And that is okay. Today we are going to talk about realistic expectations when it comes to advertising and marketing. Some of the people who sell advertising are not going to like what I am...
by Scott Howard | Oct 3, 2017 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Measuring Return On Investment Is Fake Science. At least the way some people try and convince you that it’s measurable. Or I could say Measuring Return On Investment of your advertising is problematic. Here’s why and what’s really important. When I...
by Scott Howard | Sep 20, 2016 | Marketing and Advertising Insights, ScLoHo's Media, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
It’s a question that some people ask out loud and others may not ask me directly but they are thinking, “Why Does a Radio Guy Also Sell Digital Marketing Solutions?” Excellent question. Here’s the answer. My background is in radio. From the...
by Scott Howard | Aug 23, 2016 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom
I’m going to tell you a little story. A story about Collective Wisdom. Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If you’re...
