20
Sep

Why Does a Radio Guy Also Sell Digital Marketing Solutions?

It’s a question that some people ask out loud and others may not ask me directly but they are thinking, “Why Does a Radio Guy Also Sell Digital Marketing Solutions?” Excellent question. Here’s the answer. My background is in radio.  From the time I was 16 until I was 26, I loved being on the […]

23
Aug

Marketing Wisdom from Others

I’m going to tell you a little story. A story about Collective Wisdom.   Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If you’re smart, you already knew that. Thirty years ago, […]

22
Apr

4 Questions About Customer Relations

Take a moment and consider these 4 questions about customer relations: If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing differently in your interaction with them? If you treated all […]

13
Apr

The Nature of Business Cycles

Most businesses have cycles that are predictable but what is the reason for those ups and downs? Is the pattern breakable? Is it worth trying? Granted, some businesses like the slow months, that’s when they take 3 day weekends, or vacations, but what if you could increase the revenue during those slow times? Restaurants are […]

8
Oct

Timeless Marketing Rule #2: Don’t Sell, Help Them Buy

Digging deeper today into Timeless Marketing Rule #2: Don’t Sell, Help Them Buy. This is the 2nd of the Timeless Marketing Rules I mentioned this week: 2. People don’t like to be SOLD something.  But they usually will accept and welcome help BUYING something.  Big Difference. Here’s where Human Relationship Principles come into play.  We […]