by Scott Howard | Feb 28, 2018 | Marketing and Advertising Insights, Really? The Personal ScLoHo, ScLoHo Sales Tips, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, Uncategorized
I bought a car this month and thought I’d share some lessons for you and your business in this essay I’m calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too...
by Scott Howard | Nov 7, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Women and WOWO radio, a topic that I’ve talked about for nearly 15 years. Today, I have some insight that business owners, especially retailers need to know. When I started in the radio advertising business in Fort Wayne, Indiana in 2003, I worked for a...
by Scott Howard | Sep 26, 2017 | Marketing and Advertising Insights, ScLoHo's Media, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
What is the very best form of advertising? I was asked a similar question recently. I belong to a business networking group that limits membership to just one person from each business category and I sort of occupy two categories. Radio Advertising with WOWO Radio...
by Scott Howard | Sep 13, 2017 | Marketing and Advertising Insights, ScLoHo's Fort Wayne, ScLoHo's Media, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
NewsTalk 1190 WOWO Radio in Fort Wayne, Indiana is going to be 100 years old soon. Despite the most recent doomsday report that AM and FM radio stations would be obsolete before WOWO hits 100, I’m here to present some real reasons that the report is both right...
by Scott Howard | May 16, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, ScLoHo's Media, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
