16
May

It’s Media Report Card Time!

Yesterday I was reading an article from MarketingCharts.com so you don’t have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a couple days, too. Here’s the highlights: We […]

5
Feb

The Stupidity of Advertising in the Super Bowl

If you are a local business that bought advertising time on your local Fox TV affiliate to air in the 2017 Super Bowl, I’d like to talk to you about the money you wasted. If you are a business that bought advertising time on the Fox TV Network for the 2017 Super Bowl, you better […]

20
Dec

The Future of TV was 4 Weeks Ago

Recently I shared the story of the death of the newspaper industry.  It was a combination of a personal story and an article about the financial health and business model of the newspapers that has attempted to stay alive by adapted to our technology driven world.  Click here to read it if you care.  Today, […]

24
Oct

Is There A Generation Gap In Marketing?

Do different generations consume and respond to marketing messages differently? It’s a question that deserves examining and the big question, Is There A Generation Gap In Marketing? On one hand, I am not typical of my generation and on the other, I fit in perfectly. I’m a child of the 60’s and 70’s.  My kids […]

5
Sep

How Technology is Shrinking Traditional TV Viewership

I recall a few years ago watching the Emmy awards and wondering if any of the major broadcast networks were going to win any awards. By broadcast networks, I mean the networks that you can watch over a traditional television without cable or internet.  In most cities that includes ABC, CBS, NBC and sometimes FOX, […]