Tag: trust

Are You Trusted?

You can now LISTEN to these articles on the ScLoHo Media & Marketing Podcast!  Here’s a link to this weeks episode. In the beginning,  I mean very beginning, some say thousands of years, others claim millions of years, depending on your belief system about the origins of mankind, there was a certain element of the…
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March 22, 2017 1

Is Your Business Trustworthy?

Awhile ago an article about Baby Boomers and  Advertising arrived in my email and I saved a portion to share today with a disclaimer… This advice applies to all generations and the real question you and I need to answer is, Is Your Business Trustworthy?  10 Ways To Build Boomers’ Trust 1. Make a long-term…
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December 14, 2016 0

Advertise for Results Today and Influence Tomorrow

Word of Mouth Advertising with a Bigger Mouth. That’s the way I’ve described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO radio in Fort Wayne, Charly and Pat do live endorsement ads…
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August 8, 2016 0

Good Things Happen When Consumers Trust You

As an ongoing student of human relationship principles in marketing, I try to be observant.  Sometimes, I see anecdotal evidence, other times things just fall in my lap, or email. Recently MarketingCharts.com sent me an email that included this chart. Take a look and learn.  You can also click on it and read the story from…
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February 3, 2016 0