by Scott Howard | Sep 13, 2017 | Marketing and Advertising Insights, ScLoHo's Fort Wayne, ScLoHo's Media, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
NewsTalk 1190 WOWO Radio in Fort Wayne, Indiana is going to be 100 years old soon. Despite the most recent doomsday report that AM and FM radio stations would be obsolete before WOWO hits 100, I’m here to present some real reasons that the report is both right...
by Scott Howard | Aug 9, 2017 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don’t understand how...
by Scott Howard | Aug 2, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Today, I’m going to talk to you from my generational perspective and I have one question for you: Do You Want Our Money? I am a young Baby Boomer. I am also a WOWO Radio Listener. And I work for WOWO in the advertising sales department. That means I am the dude...
by Scott Howard | Jun 28, 2017 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Sharing the motivation behind why you do what you do is powerful. Do you know your WHY? Here’s mine. I want to help people make smart advertising and marketing choices. Actually it’s bigger than that. I want to help people achieve their dreams so they can...
by Scott Howard | May 4, 2017 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo
Today we’re going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some...
