by Scott Howard | Feb 28, 2018 | Marketing and Advertising Insights, Really? The Personal ScLoHo, ScLoHo Sales Tips, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, Uncategorized
I bought a car this month and thought I’d share some lessons for you and your business in this essay I’m calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too...
by Scott Howard | Jan 10, 2018 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, ScLoHo's Fort Wayne, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Word of Mouth with a Bigger Mouth. That’s a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers. Before I go into the details, I’m going to share a couple of...
by Scott Howard | Dec 6, 2017 | Marketing and Advertising Insights, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo, Uncategorized, WOWO Fort Wayne Radio Advertising with Scott Howard
Why do I say Your Digital Marketing Is Bologna? Especially because I actually sell online digital marketing solutions along with the more traditional radio advertising solutions? Because it hit me the other day, that those people who only sell digital marketing are...
by Scott Howard | Aug 29, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, The Not-So-Secret Writings of ScLoHo
Lessons from Hurricane Harvey and Seth Godin that every business owner must learn. Sunday morning, after reading a few social media updates on Hurricane Harvey and checking the news sites, I was relieved to see that the friends I have in or near the path of the storm...
by Scott Howard | Aug 23, 2017 | Marketing and Advertising Insights, ScLoHo Sales Tips, The Not-So-Secret Writings of ScLoHo
There is a simple concept that is overlooked by too many sales people, business owners, advertising gurus and marketing wizards that I just have to share it: Sell To Buyers. Period. I’m going to break this down in simple terms. For decades the generic name...
