Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing. That may surprise some of you because of my years in the radio business and on the web. But believe me, they actually work hand in hand. When I am…
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Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional advertising methods like radio, television, newspapers and magazines,…
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Word of Mouth Advertising with a Bigger Mouth. That’s the way I’ve described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO radio in Fort Wayne, Charly and Pat do live endorsement ads…
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Today, instead of telling you about the actual results, (which I will do one day), I will show you why there is unmatched power of a live endorsement ad on WOWO radio with Fort Wayne area listeners. Radio stations have a unique ability to connect with their listeners in ways that no other advertising medium…
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