by Scott Howard | Aug 29, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, The Not-So-Secret Writings of ScLoHo
Lessons from Hurricane Harvey and Seth Godin that every business owner must learn. Sunday morning, after reading a few social media updates on Hurricane Harvey and checking the news sites, I was relieved to see that the friends I have in or near the path of the storm...
by Scott Howard | Aug 23, 2017 | Marketing and Advertising Insights, ScLoHo Sales Tips, The Not-So-Secret Writings of ScLoHo
There is a simple concept that is overlooked by too many sales people, business owners, advertising gurus and marketing wizards that I just have to share it: Sell To Buyers. Period. I’m going to break this down in simple terms. For decades the generic name...
by Scott Howard | Apr 5, 2017 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing. That may surprise some of you because of my years in the radio business and on the web. But believe me,...
by Scott Howard | Jan 17, 2017 | Marketing and Advertising Insights, ScLoHo's Collective Wisdom, ScLoHo's Web World, The Not-So-Secret Writings of ScLoHo
Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional...
by Scott Howard | Aug 8, 2016 | Marketing and Advertising Insights, The Not-So-Secret Writings of ScLoHo, WOWO Fort Wayne Radio Advertising with Scott Howard
Word of Mouth Advertising with a Bigger Mouth. That’s the way I’ve described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO...
