Here we are, smack dab in the middle of Summer 2025 and I’ve been meeting new people and reconnecting with older friends and a common question is, “What do you do?”
The short answer is, “I help businesses and organizations connect with potential customers and clients.”
And that begs for more detail, so today, I’ll dig in and reintroduce myself.
I’m from the 1900’s.
That’s become a fun way of saying I’m older than 26.
I started working in media as a teenage radio disc jockey at 16 and worked in and on the radio for the next 10 years.
At age 26, I moved my family to Detroit and started working in the advertising side of media. Specifically to write and create radio advertising campaigns for businesses and organizations on radio station WMUZ-FM. During the nearly 8 years we were there, I also returned to the air, either as a fill-in or as the morning show host; and I had my first venture in sales.
When we returned to Indiana, I also returned to on-air doing either afternoons or mornings full-time at a Fort Wayne radio station for about a year and then left the business for a few years and worked “real jobs.” I drive a fork lift, ran a tool crib, set up a barcode system for a manufacturing facility, and ran a thermoformer as some of the jobs I took. I also did some part-time on-air work and was paid a few times for commercial voice work when I returned to Fort Wayne.
2003 was when I returned full time to the world of media and marketing. By this time, on the personal side, I had 3 kids and two step-kids and was a couple years into my second marriage that is still going strong. By the way, my wife and I are good friends with my previous wife and husband, but that’s another story.
In 2003 I had been in Fort Wayne again for a few years and joined a group of radio stations as a member of their 12 person sales team. Over the next 8 years, the stations went through ownership changes, I did some management work at the stations and eventually got bored and left. From 2011 to 2013, I took 3 different positions, each lasting 10 months before I decided that it wasn’t what I wanted to do. I did website development sales, radio ad sales for another group of stations and then managed the social media for several brands of a multi-million dollar ecommerce company.
By the end of 2013, I had returned to radio, specifically Federated Media and their news-talk station WOWO. I was the 5th person on a 5 person advertising sales team. That last seat on a team often is a revolving door, but not for me. By 2019, I was leading our sales team and in 2020 won the Sales Person of the year award for the entire company.
2020 also saw me change from selling to leading our sales team as the WOWO General Sales Manager. By 2022, my management duties grew to include additional stations, Big 92.3, 1380 The Fan, 98.9 The Bear and WOWO.
Finally at the end of 2023, I hired myself back to sales and they brought in someone else to take over most of the management duties I had been doing for nearly 4 years.
I know I haven’t mentioned the origin of ScLoHo yet, but I will in a moment.
The past couple of decades, I’ve been able to help business owners with the advertising and marketing of their businesses. Sometimes this includes an advertising schedule and campaign on the radio stations I work with, however, I’ve been able to help many more that never spent any money with me because of what else I’ve given them.
It started when I was 26 and began working with local business owners in Detroit. I got to know some of the ins and outs; challenges and successes; and learned so much from those people. Working for WMUZ and Crawford Broadcasting was my continuing education as I helped create ad campaigns for auto body shops, mortgage companies, doctors, transmission repair companies, retail stores and so many others. I read some excellent books by Harvey McKay, Trout & Ries and a few others that helped spark the creativity and common-sense approach to what I know call Human Relationship Marketing Principles which I apply to the work I do now.
It’s not that I’m some great guru, it’s just that I’ve had these opportunities to not just listen to others, but to apply what I’ve learned and repurpose these concepts. No matter what the medium, there are timeless principles that should be applied to your business’s marketing. Many times, I look for ways they can make adjustments that cost them little or no money. Sometimes it’s obvious to me but not to them because they are in the thick of it all and need an outsiders viewpoint and experience.
That’s the kind of stuff that lead to the creation of ScLoHo.
Initially ScLoHo was just an email address that I created. While not as common as Smith or Jones, my name, Scott Howard is not uncommon. I know personally another Scott Howard here in Fort Wayne and no, we’re not related. ScLoHo is a mash-up of the first two letters of my first name, middle name and last name. If you pronounce it with just two syllables you say, :Sclow-Hoe.
Around 2004, I started a couple of blogs. The first was a personal blog to capture random thought and ideas, the other was a place to save and share media and marketing ideas. I got permission from a couple of online publishers to include their articles as long as I credited them and linked back to their website. By 2008, I was writing and publishing over 25 articles a week to my blog websites under the ScLoHo name.
In 2011, I left the radio stations I’d been working for and joined a website development company and one of my friends and co-workers challenged me to combine the online ScLoHo with the in-person Scott Howard and marry the two with a fresh website. The dot com domain for Scott Howard was taken by another Scott Howard as were a couple other domains so I settled for ScottHoward.me and launched in October of 2011.
I was able to take many of the previously published articles from my ScLoHo blogs and move them to the new website. ScLoHo is still my nickname, and my ScLoHo email address is both a personal email and for anything not related to my work at WOWO and Federated Media.
When I started blogging a couple decades ago, there were a few other local people that were also blogging. A blog was the written equivalent of having your own podcast these days. Many of those early bloggers stopped. Either they lost interest, or thought that a blog was a way to fame and fortune online, I wasn’t looking for either. I was just looking for away to save in the cloud some of the stories and articles and ideas from others and myself for future reference.
Speaking of podcasts, in 2016 Federated Media wanted to launch a marketing podcast and I was asked to consider creating one since they were aware of my blog and that I might have some experience behind a microphone. March of 2017 was when I launched the Genuine ScLoHo Media and Marketing podcast and except for about a year when I was in management, I’ve been updating both this site and the podcast every week. When I was in management, I decided to update monthly in order to keep up with my other duties.
This year we will surpass 1700 articles and 400 podcast episodes, all free as a resource to anyone interested. My website does not accept paid ads and any ads you hear listening to the podcast are placed by the hosting company, not me.
As we look forward to the rest of 2025 and the years ahead, feel free to reach out to me personally about nearly anything. Email is probably best. Scott@ScLoHo.net
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