Famous women’s fashion designer and perfume manufacturer Coco Chanel said this about running a business, “In order to be irreplaceable, one must always be different”. What makes your business special? Do you stand out among your competitors? Do you do things that...
We're going to talk about generational differences today and how they impact our relationships with others that are older or younger than us. Last month, Mediapost shared a Quick Refresher on Demographics and that was part of the inspiration for this along with some...
Marketing and advertising are all about winning in the court of public opinion and it’s a tough and skeptical jury you are facing. Many of us have been misled by sales pitches or outrageous advertising claims in the past. In short, they are justifiably skeptical of...
Over the past couple of decades, the biggest growth in advertising expenditures has been digital. I'm talking about nearly anything online, from websites, to apps, to Google ads, Social Media Ads, all of it together has consistently seen growth in the double digits,...
Do you network? Does your networking work? Regardless of whether you operate a business in a small market or a large one, networking can be one of the most powerful “free” marketing tools at your disposal. While networking is free in many cases, it’s not as simple as...
Most consumers would agree that ad blocking devices on digital and social media is one of the greatest inventions of all time. As technology advances, it’s gone from the digital world of advertising to the traditional media, specifically TV. You can now, with the...
The main point I'm about to share with you is that not all advertising is the same and that's good. Also you need to understand the differences before you say yes to spending anything. Apple, Oranges, and Gasoline. At first glance the first two, Apples and Oranges...
Let’s be honest, compared to years gone by and even before COVID, fewer employees bring their smiles to work on a regular basis. Depending upon which source you want to believe, 50-70% of the American workforce is disengaged and/or unhappy. There was a time when...
Regardless of the advertising vehicle you choose to use, you have a preconceived expectation about what your investment should yield. You refer to it as ROI, Return on Investment. When you invest money in advertising, depending upon what you are trying to accomplish,...