We all want to be loved and this Valentines Day week, I am sharing some info on how you and your brand or business can be loved. It starts with trust. Last month, MarketingCharts.com shared a report on The Building Blocks of Consumer Trust in Brands and there are a...
Today I have a personal story to share with you and I've titled it the power of persistence. The audio version of this article marks a milestone of 150. This will be the 150th episode of the Genuine ScLoHo Media and Marketing Podcast. Since I do weekly updates, that...
America’s Payday It’s not actually a pay “day”, it’s more like a pay “period”, January 27th through April 15th and beyond. January 27th is the first day that Americans can file their tax returns, and of course, you know what day April 15th is. In 2019, 95.7 million...
High-Stakes Marketing The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that’s high-stakes...
The Power of Slogans "Just Do It!" "Melts in your mouth and not in your hands!" "Nothing runs like a Deere!" Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong...
Brand Health Check-Up When you own and operate a business and you live and breath it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only...
It was about three weeks ago when we became a full fledge streaming household. And now the end of local TV advertising impacting us has hit our home. It was a gradual process and our story is both personal and widespread. If your business has been using the local TV...
Last month I was helping an advertising partner with their TV commercial. I do not sell TV advertising, I don't write or produce TV ads or videos. So what did I do and why did I do it? I am sharing this with you as an antidote to what someone told me recently is The...
If what you are doing is working for you, fantastic and congratulations. I want to know more about your story of success. Sometime in our conversation I also want to know, "What is your Plan B?" For those of you who answer, "What do you mean, I don't need a Plan B,...