Today, I'm going to start to share how I work with: The First Step in the ScLoHo Advertising Process: Who Are YOU? The concept of one size fits all is a big fat lie. Adjustments have to be made to accommodate the individual. This is true in most things in life...
A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio's huge audience is the Baby Boomer generation, it makes sense to share this with you...
It's a question that some people ask out loud and others may not ask me directly but they are thinking, "Why Does a Radio Guy Also Sell Digital Marketing Solutions?" Excellent question. Here's the answer. My background is in radio. From the time I was 16 until I was...
Pay attention as I tell you a true story and see if it applies to your business: I've got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could...
Too often I see so called marketing experts who are trying to game the system and push some technology that they claim will beat the pants off everyone else and blah, blah, blah... What I look for when I see this stuff is are they also taking into consideration the...
I saw this quote a few times this year, If you’re not paying for it, you’re not the customer; you’re the product being sold. And I've also heard people react to the way they are being tracked and targeted by "Big Data". Big Data is simply the information that is...
I recall a few years ago watching the Emmy awards and wondering if any of the major broadcast networks were going to win any awards. By broadcast networks, I mean the networks that you can watch over a traditional television without cable or internet. In most cities...
I've talked a lot recently about the term Experts. Expert is not a title you earn by going to school or completing certain training. Being an expert involves many aspects but generally speaking... An Expert is someone who has expertise in something beyond the average...
I'm going to tell you a little story. A story about Collective Wisdom. Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If you're smart,...