I've been ruminating about this for awhile. Too often I see others in my profession skip over the "hard work" and just do the easy stuff. The profession I'm referring to is advertising sales and the easy part is to peddle advertising packages to as many people that...
First, the back story of this article is from an exchange last week with friends on Twitter that began when I retweeted a link about profanity being good for you. I will not use the F word online. It's also one of the words that broadcasters are not supposed to utter...
Word of Mouth Advertising with a Bigger Mouth. That's the way I've described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO radio in Fort...
I just finished reading an article on Medium about Influencer Marketing that claims, For Every $1 Spent on Influencer Marketing, A Brand Makes $6.50. But they are wrong. I'm not doubting the facts and figures they present, but I doubt that the return is what they say...
In my couple of decades of helping business owners with their advertising and marketing, when you boil it all down there is only one thing that business owners need and want. What is that one thing? Customers. Yep, that's it. Customers, people who will reward them by...
Another great article from Mediapost about the value of the Baby Boomer generation. The biggest demographic of listeners to my radio station, News/Talk 1190 WOWO in Fort Wayne, Indiana are the Baby Boomers. Here's some more information to help you understand WOWO...
All of us are biased in our thoughts, opinions and actions. The word bias is not a polite way of saying prejudiced. I'm using it to share with you my professional biases relating to advertising. As an advertising and marketing professional I have preferences of...
As consumers, we put up with a lot of crappy service at times. Like when we don't have a choice, there's only one place to buy ________ so we endure the unresponsive, ill mannered, or simply non-existent customer service that some places dish out. But even if you're...
A friend mentioned to me the old saying that "1/2 my advertising is wasted, I just don't know which half." On one hand I agreed, but the reality is that there are varying degrees of good and bad spending, nearly nothing is clear cut black and white when it comes to...