A marketing tip for those born in the 1970's, 80's or 90's from Mediapost: Call Me 'Boomer' Language in the mature market space can be a minefield, with words like “senior” and “aging” getting a strong negative response. Some marketers have found ways to dodge the...
I'm just going to toss out a few items and you can fact check them if you want because I'm not going to hyperlink the sources, there's too many and I'm sort of busy these days. I want you to answer a question... that question is what are you doing differently? If you...
Last month I got an email from Roy Williams that I'm going to share in it's entirety. Agree or Disagree? Contact me and let's talk. 10 Most Common Mistakes in Marketing 1 Inappropriate Use of Social Media The whole world is on FaceBook, but is that the right...
At WOWO Radio, I sell advertising. Wait, I really help businesses solve their Key Marketing Challenges. Sometimes that includes ads on WOWO, sometimes that includes using our Federated Digital Solutions and sometime it's both. I'm about to show you data from Google...
Around the radio station we talk about offering a "CAT" advertising solution as one of the methods to help our advertising partners. But most of you are clueless if I were to ask you, "Do You Know What C.A.T. Is?" That's alright because I'm going to take a couple days...
I work in a world of opposites. I help people solve their marketing problems. I help them buy the solutions that take care of those marketing problems. I don't like selling. Hang on a second. Let me clarify. I don't like selling stuff to people who don't want to buy...
Our previous article talked about making sure you put together a marketing strategy plan by asking and answering the right questions in the right order. But hand-in-hand with that, I also need you to consider, What Happens When I Google You? I do this all the time....
This week I was asked by my friend Kevin Mullett to sit on a panel for the Social Media/Marketing Breakfast that he emcee's each month in Fort Wayne, Indiana along with Ric Johnson from Xymmetrix. The topic was Online Reputation Management which included a great...
A common mistake I keep seeing business people do is try and put together a marketing plan - backwards. I get asked about what specials to advertise, or what discounts to offer and the problem is, those are gimmicks. Gimmicks are not good. Gimmicks are the result of...