I have an incredible job. I get to help businesses succeed. My area of expertise is marketing, media and advertising, something I've been doing in Fort Wayne since 2003 and actually for a couple decades before that. Many businesses struggle with not having enough...
As I was preparing to write this a few days ago, so many examples came to mind, actually flooded my mind that I am going to limit the focus and let you expound and apply it to your situation. The Power of Partnering is a Human Relationship Principle. When two people...
I was talking with a friend of mine 8 years ago and we came up with these 3 keys to successful marketing that can increase your business ten-fold. No matter what vehicle you use for advertising and promotion, this still matters. 3 Keys to Marketing Think like a...
A co-worker asked me recently what I do to prospect. In other words, what do I do to find new advertising partners. My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no...
WOWO Radio has more Baby Boomer women listeners than any other Fort Wayne radio station by at least 10,000. That was one of the items I pointed out in our last article. Baby Boomer women control the biggest pile of consumer spending still and for the next 7 to 10...
Ironically, if you are here because of an email notification, it was a mistake and the real article will be published on June 15th. Sorry about that, enjoy your weekend.
A few years ago when I started on the WOWO radio advertising sales team and I was sharing information about the WOWO listeners, I kept running into women who would say, "I'm a little unusual because I listen to WOWO." I pointed out to them that they were in good...
I recently wrote a couple articles that gave you the specific price per ad on WOWO radio. But I must warn you. The wrong way to buy advertising is by price alone. If you only use price, then odds are you are going to go with the lowest price. And lowest price with...
When I started on the WOWO radio advertising sales team, I needed to create a new recipe for building successful radio advertising campaigns. Seems like most of my established co-workers were using the formula that included Live 60 second Endorsement Ads because they...