May, 2011 the rapture was to have occurred according to Harold Camping. It generated enough attention that it was the top trending topic a few times that week and weekend on Twitter. CNN, CBS, and the other networks all spoke of it both before and after. Most people...
WOWO Radio in Fort Wayne, Indiana is the most listened to radio station for adults in Northeast Indiana according to the rating survey data we get twice a year. But why? A piece of information arrived in my email last month that lists why people listen to the radio....
Sometimes I tell people, "No, I am not going to take your money for advertising, yet". You see, some people think that the answer to their problems is that they need more money and in order to get more money they need more customers. Maybe. Maybe not. I have a few...
First, the words of Seth Godin, from his blog: Marketing outreach (ads, PR, sponsorships, etc.) is not about one thing. It's about three things. Awareness is a simple ping: Oh, she's running for President. Oh, they just opened one in our neighborhood. Oh, they're...
Take a moment and consider these 4 questions about customer relations: If your best customer was also your best friend, what would you be doing differently in your interactions with them? If your best friend was also your best customer, what would you be doing...
From the ScLoHo archives, an article I first published in 2011: 97% of all paying employment will change in the next 50 years. I just made that statistic up. But it doesn't matter what the numbers are, we live in an era of change where the technology will make some...
Ever wonder what kind of people listen to News Talk Radio during political seasons? I'm talking about my station, WOWO Radio in Fort Wayne, Indiana and News Talk formatted radio stations all over the country. Nielsen released a study this month that, "looked at...
Most businesses have cycles that are predictable but what is the reason for those ups and downs? Is the pattern breakable? Is it worth trying? Granted, some businesses like the slow months, that's when they take 3 day weekends, or vacations, but what if you could...
If you could pick the exact "right" time to run an advertisement that would make me a new customer, that would be fantastically effective right? Yes, if that was the way we (humans) respond to messaging. But no, that's not the way our brains work. Our subconscious...