Continuing my series of introducing you to some of my advertising partners that I've been working with the last couple of years. These are businesses that spend money with me to advertise on WOWO Radio. (They are not paying for this article.) Today, I want to...
I am going to take a few days this month and introduce you to some of my advertising partners that I've been working with the last couple of years. These are businesses that spend money with me to advertise on WOWO Radio. (They are not paying for this article.)...
Recently I talked about the concept of Black Friday. Today a few thoughts about other merchant holidays. If your business is counting on special days of the year, holidays and events like today to be successful, you are missing the boat. The Flower Shop that only...
Procrastinators, you know who you are. I fight that struggle myself at times. But for those of you in business, taking care of your marketing and advertising is not something you should put off. Planning for 2016 isn't something you should do on Monday January 4th,...
A couple days before Thanksgiving and I want to keep it short and to the point today. The purpose of advertising is to invite people to do business with you. Earlier this month, I had someone contact me on the morning of Veterans Day, wanting us to get the word out...
We're a week away from Black Friday, the day after Thanksgiving. I asked a few 20 year olds why it's called Black Friday and the best answer I got was because it is pitch black outside when you visit the store at midnight or 5am to cash in on the savings. Maybe, but...
The folks at MarketingCharts.com released a whole bunch of data this month that says that most retailers can expect at least a 3% increase in sales this holiday season compared to last year. There are a whole bunch of qualifications to that statement and you can read...
Tuesday I was meeting with an advertising partner and were we looking at some data I gathered from Google Analytics. Not sure what Google Analytics is? Take a look at their site. Or I can give you a layman's overviews. Google Analytics is a free service from Google...
Sometimes it is hard to convey to others what I do for a living. But I'll lay it out plain and simple: I'm here to help you with your marketing, advertising and a few other things too. I earn my money, the stuff that shows up in my checking account briefly before it...