A message to retailers and marketing managers that are having a Veteran Day Sale today: Stop Hijacking The Holidays There are certain holidays that have dual traditions that include a time for merchants to sell their stuff. Christmas, for example is a celebration of...
For #ThrowBackThursday or #TBT an update on an article from the May 2011 ScLoHo archives: In 2003 I started working in the advertising and marketing world in Fort Wayne. This was a return to radio, an industry I worked in since I was a teenager, starting out on the...
The past few weeks I have had meetings with business owners and marketing managers about how to use the resources I have available through WOWO radio and our parent company Federated Media that go beyond traditional radio ads. I thought I'd let you in on some of these...
Over the weekend, I was catching up on my email inbox and discovered this article about Baby Boomers from Mediapost. Over half the audience to my radio station, WOWO radio is age 50 and older, nearly 80,000 weekly listeners. Number two according to the rating survey...
Your reputation matters. It always has. Even before social media and the entire web. People will talk about you, good or bad. Look at this survey: This world wide survey shows that if you and your company provide a good job, more than half will tell friends and...
Search Engine Optimization. It's been a "thing" since 1997 according to Wikipedia. Here's the basic premise. The Internet has close to 1,000,000,000 websites right now. How in this World Wide Web is anyone going to find yours? Directories were created and that was...
Last time, I shared with you two very different ways to buy advertising. Today, I'll teach you the simple way to buy radio advertising. It's pretty smart too. Buy an audience that you can dominate and create top of mind awareness. For this example, I'm going to use...
Last week at WOWO radio, I was given a couple of assignments. Both are for the same thing but the approaches were almost opposite. The first assignment was to help an out of town advertising agency that wanted a proposal for advertising for a Fort Wayne client for...
I see so many businesses that are missing out on making money. Lots and lots of money. What are they doing? Ignoring the Baby Boomers and not inviting them to spend their money with them. But don't take my word for it. Read this from Mediapost: Boomers Control $14...