Wrapping up the week, with Timeless Marketing Rule #7: Adapt to Their Favorite Way of Communication, as I finish this series I started a couple weeks ago. Here's what I said in the original article: 7. You need to communicate with people using the medium they prefer....
Continuing our series on Timeless Marketing Rules: Trust. Behind any financial transaction there is a level of Trust. Take food for a second. Pay $1.00 for a burger off the dollar menu and you expect a dollar burger. Drop $50 or $75 for a dinner and you expect a Fifty...
Continuing this series on 7 Timeless Marketing Rules, today a deeper dive into the concept of frequency that we started talking about yesterday. First a reminder, Reach is how many different people will see/hear your message and Frequency is how often each person will...
This week we are going to continue our deep dive into the Timeless Marketing Rules I shared last week and today we'll look at Timeless Marketing Rule #4: Reach & Frequency. Most media salespeople worth the time listening to will use Reach and Frequency as a...
The timeless marketing rule that we're going to look at today is so basic, yet so many business owners miss this. 3. If you want people to show up at something but you don't invite them, they won't show up. This is one huge principle I preach about advertising. You...
Digging deeper today into Timeless Marketing Rule #2: Don't Sell, Help Them Buy. This is the 2nd of the Timeless Marketing Rules I mentioned this week: 2. People don’t like to be SOLD something. But they usually will accept and welcome help BUYING something. Big...
I mentioned yesterday that I would dig deeper into the 7 Timeless Marketing Rules and so here we go with #1: People like it when you talk to them. Better yet, talk with them, not at them. If your advertising is yelling, shouting, screaming, or simply annoying, stop it...
Last week I gave a presentation to about 40 business people and I mentioned the phrase, Timeless Human Relationship Principles. So today I'm going to share with you some of those but rephrase them as Timeless Marketing Rules. They are based on Human Relationship...
As soon as I wrote the title, Remember the "Social" side of Social Media, I thought of a different topic than what I really want to share with you. So let's get that other topic out of the way, Be Nice. In an increasingly hostile online world, please return to...