Last week I meet with a friend and as we were talking, Bryan mentioned he wanted to created T.O.M.A. for his business locally. He actually said TOMA. It's pronounced "Toe-Ma". It is shorthand for Top Of Mind Awareness. That's an excellent goal for a business to have....
See this picture? My daughter shared it on her Facebook page Monday night. Actually she shared a post from the Facebook page of the Roanoke Village Inn that included this picture. She and her family lived a few blocks from there before they moved west. I saw the...
I saw another statistic last week that makes me glad I don't work in the television business. The article from AdAge.com starts with the headline, "Televisions Are No Longer the Screen of Choice for Kids". Who are the kids they are referring to? Well, it appears that...
There are times when I need to walk a fine line. In the marketing worlds I work in there are times when something is just not good. The two areas I work in these days are radio broadcasting and digital marketing with WOWO Radio and Federated Digital Solutions. This...
Do you know how many times your business has lost potential business because they had the wrong person dealing with the public? A few years ago, my friend Amber made the following comment on Twitter: If your receptionist isn't friendly when I call or visit, I won't...
A couple days ago my wife and I got to speak with and see a couple of grandkids and their Mom who live a few hundred miles away. As we spoke with Nora, her brother Oliver and Mom, Rachael, it was effortless. These little ones think nothing of Google Hangouts, Skype,...
People ask me for advice about marketing when they understand that I do more than sell advertising. Much, much more it seems, compared to other advertising sales people. But that's a story for another day. I often hear, "I don't know much about marketing, can you...
A great article from Mediapost last week talking about my generation: 7 Things Marketers Can Learn About Boomers From 'Grace And Frankie' by Derek Dunham If you’ve already binge-watched the entire first season of “Grace and Frankie,” don’t despair. The...
When I started in the advertising side of radio in Detroit, my radio station had two things we could sell to our advertisers: Commercials Live Remotes Commercials were 30 or 60 seconds long and the live remotes were when we would send a radio personality to your...