Last week I had lunch with an acquaintance in the health insurance industry because he wanted to know about the cost of advertising on WOWO. When we set up the lunch, I knew the answers he wanted, but we didn't have the time to discuss his options. Bill wanted to know...
When people find out what I do for a living, preconceived images pop into their heads. The words I have selected to use on my business cards are about as accurate and precise as I have been able to come so far, but they deserve some explanation and expansion. So...
As a buyer of stuff, I want to buy without having to study the fine print disclaimers. Recently I was at a Dollar Store to pick up some gift bags. I also bought paper plates and soap. Each item was $1, six total with 7% sales tax it was $6.42. Just as I expected....
It's a question I was asked this week by an advertising partner. "How Do You Set Your Prices for Advertising?", he asked as we were reviewing options for a couple of events this month. I'll tell you what I told him. And a bit more. Like all businesses, we have...
Yesterday, I shared my Common Sense Advertising Scheduling principles I usually use with my station, WOWO Radio in Fort Wayne, Indiana. Today I couple of methods to create an alternate perception of reality. That sounds almost scary, "create an alternate perception...
Back to my continuing series on advertising on WOWO radio in Fort Wayne, Indiana. Today, I'm going to strip away the radio jargon and secret formulas that advertising sales reps and media buyers often use to create an effective or recommended radio advertising...
So I'm doing this a day before the month officially ends. But like I said last month, "On this final business day of the month, it’s time for a Best Of post. As I was planning my activity on this website for 2015, I decided that I would include more multi-part...
A few days ago a friend of mine mentioned that he was told he needed to get some, "quotes on Billboard advertising" as they are planning on promoting an event. (This is the traditional Billboard, the big signs we see along the side of the road, not online billboard...
Over the years I have continued to see the predictions that traditional media is in decline and "everyone" is moving their money to the internet. Not so fast, my friend. One at a time. Is Digital media (the internet) the place to invest all of your marketing money?...