I've been meeting with a very wise person who last week signed the papers and handed me a check to kick off his advertising campaign on WOWO Radio. Mike is an expert in his business. And he is wise enough to listen and learn from others. Mike and I met earlier this...
From the ScLoHo archives, an article about radio ads with some timeless advice for #ThrowBackThursday, (You can also apply this to your web ads and tv ads.) You as a business owner, or advertising professional will grow tired of an ad a lot sooner that the public...
If I were to say the same thing over and over again for a full minute to try and convince you to do something, would it work? Or if I were to tell you briefly, in about 10 seconds the same thing, but instead of doing it over and over again for a minute straight, I did...
Back to my continuing series on advertising on WOWO Radio. Today, the content of your ad and what follows is excellent advice from a recent newsletter from RAB.com: Commercial specifics get results Radio creative consultant Jeffrey Hedquist Which sounds more...
Last week I had lunch with an acquaintance in the health insurance industry because he wanted to know about the cost of advertising on WOWO. When we set up the lunch, I knew the answers he wanted, but we didn't have the time to discuss his options. Bill wanted to know...
When people find out what I do for a living, preconceived images pop into their heads. The words I have selected to use on my business cards are about as accurate and precise as I have been able to come so far, but they deserve some explanation and expansion. So...
As a buyer of stuff, I want to buy without having to study the fine print disclaimers. Recently I was at a Dollar Store to pick up some gift bags. I also bought paper plates and soap. Each item was $1, six total with 7% sales tax it was $6.42. Just as I expected....
It's a question I was asked this week by an advertising partner. "How Do You Set Your Prices for Advertising?", he asked as we were reviewing options for a couple of events this month. I'll tell you what I told him. And a bit more. Like all businesses, we have...
Yesterday, I shared my Common Sense Advertising Scheduling principles I usually use with my station, WOWO Radio in Fort Wayne, Indiana. Today I couple of methods to create an alternate perception of reality. That sounds almost scary, "create an alternate perception...