This month I've been sharing with you the cost of advertising on WOWO Radio in Fort Wayne, Indiana and offering a few tidbits of wisdom along the way. Follow the whole series at this link. "But what is the best possible advertising schedule I can buy on WOWO?" It...
Most advertising and media sales people do their very best to portray themselves and their product as the "perfect fit" and "best deal" and so on... Most business people want to spend as little as possible on unproven new marketing plans. However if they believe they...
Last time I mentioned something called "non-prime-time options", as something to look at when considering an advertising campaign with WOWO Radio in Fort Wayne, Indiana. First let's define what is prime time? Television Prime Time is different from Radio Prime Time....
Back with another week of articles on the cost of advertising with WOWO Radio and related subjects. If you've missed any of this series, I've got them all lined up here. And more will be added as they get published. Why am I doing this? I get asked all the time, in...
The series How Much Does It Cost to Advertise on WOWO Radio? continues today with the topic of Endorsements and/or Testimonials. First, a review: The Big Picture of what I can offer you because I work for WOWO radio in Fort Wayne and all of our associated marketing...
Yesterday I shared, $100 is the price per commercial for a 60 second ad during WOWO's Prime Time programs. There are some exceptions and that's the topic for today. 6am to 6pm Monday through Friday is WOWO's prime time. That covers 4 news and talk shows, each 3 hours...
Continuing this series, of How Much Does It Cost to Advertise, today I share the specifics at WOWO Radio in Fort Wayne, Indiana. A one minute commercial costs $100. That is the base price that I am given to work with when I am creating an advertising and marketing...
This is the question that is on the tip of the tongue of any business owner when some ad sales person calls on them. How Much Does It Cost to Advertise? This week, I'm going to kick off a series to answer that question. It's both an easy and difficult question to...
Next week, the long promised reveal will be published. I'm talking about sharing the actual price of advertising on my radio station, WOWO. But before I share those nitty-gritty details, today I will share the big picture of what I can offer because of my position...