WOWO Radio has more Baby Boomer women listeners than any other Fort Wayne radio station by at least 10,000. That was one of the items I pointed out in our last article. Baby Boomer women control the biggest pile of consumer spending still and for the next 7 to 10...
A few years ago when I started on the WOWO radio advertising sales team and I was sharing information about the WOWO listeners, I kept running into women who would say, "I'm a little unusual because I listen to WOWO." I pointed out to them that they were in good...
I'm going to lay this out for you, Mr/Ms Business Owner in the Fort Wayne area: WOWO's Baby Boomer Audience Wants To Spend Money With You A lot of attention is given to the under 50 crowd because, well, people over 50 are nearly dead, Or dead broke. Or drooling...
WOWO Radio in Fort Wayne, Indiana is the most listened to radio station for adults in Northeast Indiana according to the rating survey data we get twice a year. But why? A piece of information arrived in my email last month that lists why people listen to the radio....
First, the words of Seth Godin, from his blog: Marketing outreach (ads, PR, sponsorships, etc.) is not about one thing. It's about three things. Awareness is a simple ping: Oh, she's running for President. Oh, they just opened one in our neighborhood. Oh, they're...
Ever wonder what kind of people listen to News Talk Radio during political seasons? I'm talking about my station, WOWO Radio in Fort Wayne, Indiana and News Talk formatted radio stations all over the country. Nielsen released a study this month that, "looked at...
The other day I shared with you The Power of WOWO Radio Live Endorsement Ads. Today, an article from RAB.com that digs deeper: Personality makes a difference Tammy Greenberg, RAB Radio station personalities are arguably the single most important differentiator for...
My radio station WOWO Radio in Fort Wayne, Indiana, just released a new smartphone app as one of our improvements for 2016. You can find it here for Android and for those of you Apple fans, go here. We just revised our website this year too with a cleaner, less...
As an ongoing student of human relationship principles in marketing, I try to be observant. Sometimes, I see anecdotal evidence, other times things just fall in my lap, or email. Recently MarketingCharts.com sent me an email that included this chart. Take a look and...