…his team did an analysis looking back to 2001 and said “the number is actually worse” — noting that prime-time television ratings have declined 78% while ad rates have increased 180%.
Ad Fraud is Real
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ScLoHo’s Web World
The Good Side of On-Line Advertising
Thank goodness the political advertising season is done for awhile, now we get to see and hear holiday ads. Advertising it self is neither good or bad, but you and I know that we have seen plenty of bad ads we never want to see again. Let's set the record straight....
Don’t Be Social Media Stupid with Your Business
If you don't own it, you and your business are at risk. Years ago, my friend Kevin Mullett and I had this discussion and it's true. Don't Be Social Media Stupid with Your Business. Let me explain. Facebook is the world's largest Social Media platform and they offer a...
Invest In Your Online Identity
Just a quick FYI. The Genuine ScLoHo Media & Marketing Podcast is moving our weekly release date to the beginning instead of the end of the week and so this is a teaser to the next episode titled, Don't Be Social Media Stupid With Your Business. I really, really,...
The First R in Advertising Success – Part One
Over the next few weeks, I'm going to share with you a formula for advertising success that I was reminded of recently, and today I'll start with The First R in Advertising Success (part one). Let's actually begin with the 3 R Formula; it goes like this: Right Message...
Should You Hire An Advertising Specialist or Generalist?
This article is for the business owner who is regularly being asked to buy advertising and really needs a little help deciding what to do. (Or perhaps a LOT of help.) Today, we are going to talk about the pros and cons of advertising agencies, advertising sales people...
ScLoHo Insider Extra: Social Media Marketing Trends
What's a ScLoHo Insider Extra? It's an extra article that I (ScLoHo) published that is not going to be available on the Genuine ScLoHo Media and Marketing Podcast. That's the Extra part. You as a follower, are an Insider. Before I began the podcast in 2017, I would...
Integrated Marketing and Other Insider Terms
Do job titles matter? I work for WOWO radio and a few years ago, our parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation. The keywords are Integrated...
How’s Your Online Visibility?
We are well into 2018 and I have a very important question: How's Your Online Visibility? When was the last time you did an overhaul of your website? If it's been more than 18 months, your business is hurting. I sell a variety of radio and digital advertising...