Breaking the Tie Being different is sometimes all that is needed to break the tie. In a retail world that’s changing faster than the speed of sound, it continues to be more difficult to stand out among the crowd. Regardless if you own a retail store or you have a...
Would you ever consider attending a wedding for which you had not received an invitation? Would you go to someone’s home for dinner without first receiving a formal invite? Do you think your customers, and the community in general, will walk into your place of...
An Opportunity to Evolve…Create a Category “When life gives you lemons, make lemonade.” Right now, lemons are definitely being thrown at many businesses. Are you open to making a different kind of lemonade? Just a few short months ago, at the beginning of December...
One Small but Powerful Word …but wait, if you call now, you’ll receive a second set of (fill in the blank) absolutely FREE! Buy two – Get one FREE! Free Delivery – Free Interest. Free this - Free that! There’s a reason some of the top advertising copywriters in the...
Big Returns on Little Things In today’s business economy you need referrals and repeat business more than ever! Nothing impacts the way your customers feel about your business more than the way you and your people treat them. Ensuring that your people create a...
Three Ways to Grow a Business As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business. Staying level or going backward are not options. ...
“To Know You Is To…” Most people can finish this statement, “To know you is to… LOVE You”! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to attract new customers, especially in today’s new media world....
High-Stakes Marketing The most high-stakes marketing game in the world is the race for President of the United States. Some estimates say candidates will spend nearly 2.7 billion dollars in the 2020 election to capture a salary of $400,000! Now that’s high-stakes...
The Power of Slogans "Just Do It!" "Melts in your mouth and not in your hands!" "Nothing runs like a Deere!" Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong...