Brand Health Check-Up When you own and operate a business and you live and breath it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only...
Onboarding Getting Them Off to a GREAT Start Today, hiring good people is a challenge in itself; keeping them is a whole different ball game. When it comes to hiring and adding new people to your business, it’s imperative that they get off to not only a good start,...
It Takes All Types Managing Different Personalities Most businesses, regardless of the business category or type of work, have a plethora of different personalities. Keeping them all happy can be a challenge. There are four basic personality traits: Type A, B, C...
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media works best?” or, “Which media platform will give me the highest return on my investment?” If you ask an honest and...
If you are a business owner or in charge of handling the marketing and advertising, a wise thing to do is to pay close attention to what the BIG GUYS are doing. The “Big Guys”, the likes of GEICO, Home Depot, Proctor & Gamble and others, have huge...
Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression. The debate is …. how long do you have to make that impression? Studies vary, but if you are applying for a job, a story in Psychological...