Today, I'm going to share with you a story that began 135 years ago. Coca-Cola taught the world to sing in perfect harmony and it also taught all of us some great marketing lessons! On May 8th, 1886, Dr. John Pemberton sold his first glass of Coca-Cola at Jacobs...
One is more profitable. One is more needy. Both are important to the overall success of a business. Understanding how to identify each type and how to turn transactional customers, when possible, into relational can be a huge boost to your business. Every business...
When a person walks through the doors of your business, in-person or online, and purchases something from you for the first time, at that moment, they become your customer, your patient, or your client. The question is, what is the value of that individual to your...
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media work best?” or, “Which media platforms will give me the highest return on my investment?” If you ask an honest and...
Whether it’s fishing, hunting, selling, or advertising, setting the bait is key to alluring or attracting that which you are trying to capture. Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression and...
Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online. But that is different. I'm referring to...
Too many business owners aim their advertising at a single target. While that may have been a decent strategy twenty years ago, today, by narrowly aiming at a select group, you may be missing a much larger potential audience. The goal of advertising should always be...
Your suppliers or vendors have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. The problem is, seldom does anyone ask for these funds! If...
Comparing one product or service or one business to another is always acceptable... when you are the consumer. But as a business selling itself, comparing comes with caution! Make sure you’ve given deep consideration before you compare your product or service with...