Here we are, smack dab in the middle of Summer 2025 and I've been meeting new people and reconnecting with older friends and a common question is, "What do you do?" The short answer is, "I help businesses and organizations connect with potential customers and...
The Truth About Trackable Advertising was the subject of a recent Sound ADvice email newsletter that I sent to my subscribers. I'll add you to the mailing too if you ask, it's free and is delivered once a week. Not everything that counts can be counted. It’s easy to...
41 is the current number. What does that mean? 41 is the current number of WOWO advertisers that I have spent money with in the dozen years I have been at WOWO radio or before at other stations I've worked at in Fort Wayne the past 23 years. Close to 30 of those 41...
A few weeks ago I had 10 minutes to give a complete presentation to a couple dozen business leaders. After about 3 minutes of sharing who I was and my background, I jumped into the subject of advertising. Not to promote what I do, but just to give them a quick...
One of the questions I sometimes get when people learn I work for a radio station is, "Do People Still Listen To The Radio?" And those are honest, sincere people, not being sarcastic. I can honestly tell them and you, "Yes." The day this article and podcast goes live,...
You’re standing on the 50-yard line in a stadium filled with 50,000 people. The lights are bright, the crowd is buzzing, and you – yes, YOU – are holding a massive sign advertising your business – and it’s about to be even bigger up on the “jumbotron”. This is your...
One of the best marketing tips I can give you is the title of this article and podcast episode: Make it Personal. Despite all the new tech and capabilities of AI generated stuff, it's people you need to connect with. This is my anniversary week. Kathy and I met 25...
Our federal government is in the midst of attempting to cut staff that isn't needed. I'm not going to get all political on you, however the way they are doing it appears to be confusing, chaotic and in conflict with itself. As a business owner or manager, you probably...
As a follow up on last weeks article and podcast episode, Today I'm going to share information regarding the last ratings data we have for the Fort Wayne, Indiana market pertaining to radio station listenership. This data was collected last Fall and is the most recent...