The simplest, most basic way to describe marketing is, Invite People To Do Business With You. Use this as your yardstick to see if your marketing efforts are focused. Invite People To Do Business With You applies to your paid radio ads. Invite People To Do Business...
Today a word of warning if you are buying television advertising. Especially ads on your local TV station. I'll start with the bottom line: Ask for Specific Audience Numbers that tell you how many people will see your commercials. And Beware of Fudgers. Last month,...
An advertising post today. On a topic that I hear from potential advertising partners. The concept is Media Fragmentation. First let's define it. 40 years ago, there were fewer media options for us as consumers. The same with businesses and advertising options. A...
I was asked a question the other day about radio station ratings and surveys and where it all comes from... So today, a primer on how radio and other media get this information and what it means. There are two independent companies that conduct surveys to determine...
Last week I shared the story of how important Top Of Mind Awareness (T.O.M.A.) is for a business when my wife and I needed someone to fix our air conditioning. Today, I'll share the basic elements of building Top Of Mind Awareness. It's really this simple:...
I rarely rant publicly about stuff like this. Oh, I used to... a few years ago I called out Arby's and JC Penney. It got some attention. But today, I'm going to do it again and this time Panera Bread's online marketing department is getting my attention. Over the...
Ever wonder why some businesses succeed and others fail? There is an easy answer and we'll tackle that today with a short answer and some homework for you to do. This applies to individuals too, by the way, so just because you don't own a business, hang on and you...
Last week I meet with a friend and as we were talking, Bryan mentioned he wanted to created T.O.M.A. for his business locally. He actually said TOMA. It's pronounced "Toe-Ma". It is shorthand for Top Of Mind Awareness. That's an excellent goal for a business to have....
See this picture? My daughter shared it on her Facebook page Monday night. Actually she shared a post from the Facebook page of the Roanoke Village Inn that included this picture. She and her family lived a few blocks from there before they moved west. I saw the...