I saw another statistic last week that makes me glad I don't work in the television business. The article from AdAge.com starts with the headline, "Televisions Are No Longer the Screen of Choice for Kids". Who are the kids they are referring to? Well, it appears that...
There are times when I need to walk a fine line. In the marketing worlds I work in there are times when something is just not good. The two areas I work in these days are radio broadcasting and digital marketing with WOWO Radio and Federated Digital Solutions. This...
Do you know how many times your business has lost potential business because they had the wrong person dealing with the public? A few years ago, my friend Amber made the following comment on Twitter: If your receptionist isn't friendly when I call or visit, I won't...
A couple days ago my wife and I got to speak with and see a couple of grandkids and their Mom who live a few hundred miles away. As we spoke with Nora, her brother Oliver and Mom, Rachael, it was effortless. These little ones think nothing of Google Hangouts, Skype,...
People ask me for advice about marketing when they understand that I do more than sell advertising. Much, much more it seems, compared to other advertising sales people. But that's a story for another day. I often hear, "I don't know much about marketing, can you...
A couple weekends ago my wife asked me to vacuum a couple of rooms, which is normally no big deal. But things got a little complicated when I tried to plug the vacuum in to the first "outlet". It was next to a chair in a spare bedroom and even though I couldn't see...
Yesterday I mentioned using LinkedIN, Facebook and Twitter as Sales Tools. Today, I'll share an overview of how I use them. Things to remember: Each Social Media platform is different. Don't auto post the same stuff on each of them. LinkedIN is a professional...
Rarely have I come across a person who wants to spend money on advertising because the advertising is the end goal. Why Advertise? Advertising is a method to accomplish something else of value. It's like buying a drill. The real purpose is to create a hole, not just...
It's #ThrowBackThursday, so I pulled this from the 2009 ScLoHo archives: Sometimes we get so wrapped up in the day to day, week to week process of running our businesses and our life overall, we neglect to put together a plan. Yeah, I'm going to toss out the big words...