ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
Radio To The Rescue
What advertising and marketing medium should I use right now, is a question I hear all the time and especially now. As you know, I have spent the majority of my life in the radio business, starting out as a teenage disc jockey and then 10 years later moving to the...
The Timeless Truths in Marketing
2020 is not the year we were expecting when we were making our resolutions a few months ago is it? State after state has issued some form of stay-at-home order to protect their citizens from Covid-19. While I just stated the obvious, I'm going to delve into the not so...
Preparing For the ReOpening
Most of America has been on lock-down for awhile. #StayAtHome orders and #SocialDistancing along with the reminders to #WashYourHands have impacted our lives forever. While we are all experiencing the same Coronavirus pandemic around the globe, we are all experiencing...
Forget Plan B, It’s Time for Plan C
An Opportunity to Evolve…Create a Category “When life gives you lemons, make lemonade.” Right now, lemons are definitely being thrown at many businesses. Are you open to making a different kind of lemonade? Just a few short months ago, at the beginning of December...
Learn From The Best
It's a weird and wacky world out there right now. We are hearing stories about the record number of people who are filing for unemployment, the devastating stories of people dying from this mystery virus that we have yet to get a handle on because it is new to the...
Work From Home Tips
Preparing for WFH If you google search “WFH”, you will learn that there are approximately 16 different acronyms for WFH. But due to our recent events, the two most recognizable are “Work from Home” or “Working from Home”. Before COVID-19, it was estimated that...
Leadership Lessons from Jack
Lead Like Jack Considered one of the greatest CEOs of all time, Jack Welch passed away on March 1st, 2020. Jack was the CEO of General Electric (GE) from 1981-2001. He is known for changing the way leaders lead. His style was to hire the best people, let the people...
Preparing For The Inevitable
Economic Challenges - Are you Prepared? Economic challenge or recession; are they one in the same? The true definition of a recession is “a period of temporary 'economic decline' during which trade and industrial activity are reduced, generally identified by a fall...
What Is The Value Of Free?
One Small but Powerful Word …but wait, if you call now, you’ll receive a second set of (fill in the blank) absolutely FREE! Buy two – Get one FREE! Free Delivery – Free Interest. Free this - Free that! There’s a reason some of the top advertising copywriters in the...
Little Things That Make a Big Difference in Your Business Success
Big Returns on Little Things In today’s business economy you need referrals and repeat business more than ever! Nothing impacts the way your customers feel about your business more than the way you and your people treat them. Ensuring that your people create a...
3 Ways To Grow in 2020
Three Ways to Grow a Business As owners or managers of a business, it’s our responsibility to not only figure out how to keep our business functioning properly and effectively, but also how to GROW our business. Staying level or going backward are not options. ...
Make It Personal
“To Know You Is To…” Most people can finish this statement, “To know you is to… LOVE You”! In life, that statement may or may not always be true. However, in business, it is a prerequisite when trying to attract new customers, especially in today’s new media world....
Do They Love You?
We all want to be loved and this Valentines Day week, I am sharing some info on how you and your brand or business can be loved. It starts with trust. Last month, MarketingCharts.com shared a report on The Building Blocks of Consumer Trust in Brands and there are a...
The Power of Persistence
Today I have a personal story to share with you and I've titled it the power of persistence. The audio version of this article marks a milestone of 150. This will be the 150th episode of the Genuine ScLoHo Media and Marketing Podcast. Since I do weekly updates, that...
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