ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
The Squeaky Wheel Gets the Grease
This week I have a challenge for you if you sell products that are manufactured by someone else. All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help...
Where Are All The TV Viewers?
My wife and I are Baby Boomers and we have been the generation that most advertisers targeted their marketing to over most of my lifetime. That is until we "aged-out" of the 25-54 age demographic. That started happening in 2001 when the oldest Boomers who were born in...
Getting Paid For Your Work
Recently a friend of mine who is in the advertising business was lamenting about how he has "challenges" getting his clients to pay him in a timely manner. I rarely have this problem and I thought this would be a good topic for an article and podcast. No matter what...
Digital Burnout
Do you ever get annoyed at advertising? I did an informal and unscientific poll of friends and strangers recently and discovered that the answer is Yes. This is nothing new. As long as there have been advertising, there are reasons for people to dislike it. Music...
The Power of Audio
Which is more powerful... Audio or video? Is what you see more powerful than what you hear? What stirs your heart, your emotions? If you have never been asked these questions, you should take some time to contemplate the answer before we continue. The...
Avoid A Digital Disaster
I walked in for my 1 o'clock meeting, and there was a strange kind of energy at their office. I'm talking about energy in the air, the people were not their usual happy selves. I asked if Doug was in and they pointed to his office and went back to their...
How Much Should I Spend On Marketing?
It's often the question that most business owners dread:How Much Should I Spend On Marketing?I have a fresh take on this using the words of Roy H. Williams:One of the most common mistakes in advertising is to spread your ad budget across several different...
Little Known Advertising Copy Secrets
Want to know how to be ignored? Be Predictable. The Opposite is also true and we'll learn some little known advertising copy secrets as we continue with part 8 of a 9 part series based on Roy H. Williams Advertising Oversimplified article he wrote a few...
Do You Provide Meaningful Touches?
Maintaining a good relationship with your customers is critical to your lasting success.Roy H. Williams in his article on Advertising Oversimplified covered this:Most customers are repeat customers or referral customers. Mass media is the most efficient...
Are You Creating Happiness?
http://serve.castfire.com/audio/3655096/3655096_2019-07-06-181936.128.mp3 We're going to cover three of the 20 points of Roy H. Williams Advertising Oversimplified:Regardless of how you win them, it is costly to win a...
One Size Does NOT Fit All
Sometimes business people want a proposal from me before we even talk about what they need or want. That's like going to a doctor and sayin, "Just give me some pills, the kind that everyone else is buying". That is more than ridiculous, it is stupid and...
Why We Don’t Have Phone Books Anymore
I could have titled this: Dead Advertising Mediums. Read this from Roy H. Williams: Google is the new phone book. Like the Yellow Pages of yesterday, it is the principal resource for buyers who are currently, consciously in the market for a product or...
Target Your Mass Media Message
I'm going to keep it short this time as I continue my insight on Roy Williams Advertising Oversimplified.Points 4 and 5:Choose Who to Lose. Correctly-written ad copy will filter out the customers you don’t want and attract the customers you do...
The Mass Media Myth
Continuing my series based on Roy Williams article about Advertising Oversimplified with my thoughts on points 2 and 3...Roy talks about Mass Media and targeting your advertising message:They call it “mass media” for a reason: it reaches the...
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