ScLoHo Media & Marketing
The weekly published articles written by Scott Howard aka ScLoHo
The Good Side of On-Line Advertising
Thank goodness the political advertising season is done for awhile, now we get to see and hear holiday ads. Advertising it self is neither good or bad, but you and I know that we have seen plenty of bad ads we never want to see again. Let's set the record straight....
Are You Asking The Wrong Questions?
It happened again. I got a request from an "Operations Assistant" recently asking for information including prices for advertising with WOWO Radio. My reply was to attempt to book a meeting at their office to learn about what they wanted to do and ultimately discover...
Are You Short Term or Long Term?
How long are you and your business planning on staying around? Are you here for the short term or long term? That's an important question that we as consumers want to know. As we enter the holiday season there are certain types of businesses that are seasonal and by...
A New Era at WOWO Radio
WOWO Radio, the radio station I work for and one of the stations I grew up listening to has promoted our News and Program Director, Kayla Blakeslee. Starting Wednesday 10/16/18, Kayla has become the new host of Fort Wayne's Morning News on WOWO. What makes this...
Rigid vs. Flexible
In the "good old days" of advertising and marketing, a company would often develop a plan for the year and stick with it. That plan would include a budget for this, for that, and have expectations of growth base on doing better than last year, etc. I still have...
WMUZ and Life in Detroit, 25 Years Later
It was October 8, 2018 when a gathering of former employees made a pilgrimage to WMUZ in Detroit, including myself. This article is mostly for me and my family, plus anyone else who is interested. The backstory is that when I was 26, in 1986, I moved my pregnant...
Everyday is the Best Day
I read a lot. Not as many books as I used to before the internet, but I read all kinds of stuff. I read everyday. I bet you do too. Sometimes I am asked by business people, what is the best day to advertise? Everyday is my usual answer. Recently I was reading an...
The Answer To The Tree Falling In The Woods
It's still September as my fingers tap out these words. They are words of Irony and a couple of Marketing lessons for you and me. First, I'll share with you the full meaning of the title of this article and podcast, followed by a couple of examples and together we...
Connections and Relationships
Changing your logo won't make you rich. Advertising your brand might be worthless. Instead, if growing your business is important, focus on Connections and Relationships. I do a lot of reading and observing. I take pride in the fact that I have a pretty diverse...
Don’t Be Social Media Stupid with Your Business
If you don't own it, you and your business are at risk. Years ago, my friend Kevin Mullett and I had this discussion and it's true. Don't Be Social Media Stupid with Your Business. Let me explain. Facebook is the world's largest Social Media platform and they offer a...
The People Process
Ready to get rid of your staff and replace them with robots, apps, or some other form of technology? Hang on a second and let's consider The People Process. As usual, I get my ideas for the articles I write and podcast episodes I produce, from a number of sources. ...
Invest In Your Online Identity
Just a quick FYI. The Genuine ScLoHo Media & Marketing Podcast is moving our weekly release date to the beginning instead of the end of the week and so this is a teaser to the next episode titled, Don't Be Social Media Stupid With Your Business. I really, really,...
Help People Buy
Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us. The three words I want you to remember is: Help People Buy. This month, the company I work for, Federated Media, experienced...
Make It Easy
The topic for this week is: Make it Easy. I'll start with some questions. How easy is it for someone to do business with you? How easy is it for someone to get an answer to a question? How easy is it for someone to find you online? How easy is it for someone to call...
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