by Scott Howard | Dec 22, 2011 | ScLoHo's Web World
Yesterday afternoon, my coworker Kelly was sharing with a few of us at Cirrus ABS the results of a Twitter experiment that he has been conducting since August. While I have been sworn to secrecy about what we talked about, he did point out a few websites that I forgot about.
FollowerWonk.com is one that gives you some interesting stats about you and others.
FriendorFollow.com is a tool I use on a regular basis to clean up my 3000 or so Tweeps that I follow.
One more tip, if you have discovered that someone you are following is not following you back, perhaps they unfollowed you by accident, or Twitter itself has been known to drop followers.
If you notice that someone you follow is not following you, simply unfollow them and then follow them again and they will get a notice that they have a new follower (you) and they may start following you.
by Scott Howard | Dec 21, 2011 | ScLoHo's Web World
As we wind down 2011 and prepare of 2012, there’s a few items I want to show you including this Twitter profile infograph:
via 
by Scott Howard | Dec 16, 2011 | ScLoHo's Web World
Good stuff from MarketingProfs.com:
Avoid These Three Twitter Faux Pas
A Twitter presence won’t cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage as any major faux pas. Writing at MarketingProfs Daily Fix blog, Megan Leap discusses several “gruesome Twitter pet peeves that could irk your profile visitors—and cost you followers.” Here are few major no-nos:
The automated direct message (DM). Twitter allows people who follow each other to exchange private messages that don’t appear in public timelines. Some people use this function to send automated DMs to all new followers that say “Thanks for the follow. Let’s figure out how to work together!” or “Nice to meet you. I offer social media consulting services. Hit me up if you have any questions.” “If you have these set up,” says Leap, “please turn them off. They are rude, irrelevant, and oh-so-obviously automated.”
The typo in your bio. We have less stringent proofreading standards in online venues—no one will crucify you for tweets with an occasional typo. But it looks bad when your profile contains poor grammar or spelling. “Please, if you only proofread one thing, proofread your Twitter bio,” she pleads. “Copy and paste it into Microsoft Word. Have your coworker review it. Whatever you need to do, don’t let typos happen in your bio. It’s a pretty permanent piece of your online presence.”
The absence of a profile image. When you first sign up for Twitter, you’re given a generic “egg” avatar as a temporary placeholder—if you don’t immediately upload your headshot or your company’s logo, expect users to regard your tweets with suspicion.
The Po!nt: Don’t let a few rookie mistakes foul your Twitter presence.
Source: Daily Fix.
by Scott Howard | Dec 14, 2011 | ScLoHo's Web World
As a kid, I learned lbs (non-caps) was an abbreviation for pounds.
Which is silly since the only common letter in pounds and lbs is the s.
You have to know history to know that it goes back centuries before we were roaming the planet.
The Latin phrase “a pound weight “was “a libra weight” when translated to German and so on….
But now LBS stands for something different.
Location-Based-Service, referring to the social media platforms that are based on your “checking in” to a location.
In my world, Four Square is the most popular.
Google+, Facebook, Twitter and a few others have this as part of their options, but I choose not to participate in those.
Ricky Potts and I have talked a few times about how to make Four Square check ins more fun and Kevin Mullett has spoken quite a bit about the bigger picture of how business are a little slow on the learning curve of how to use LBS effectively as a marketing tool and to build relationships with customers.
Last week I discovered two opposing viewpoints on the subject sent to me in the same newsletter.
First the Con: “Only about 5% of U.S. online adults said they use location apps at least once a month”
And the Pro: “Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence.”
Wanna know the freaky side to these two reports?
If you click thru the links you’ll see that they both drew their conclusions from the EXACT SAME research report!
Say, if you want to truly learn how to use this and all the other technology that we have at our fingertips, come talk to the experts, (Sorry Kevin).
I’m referring to the ones who are doing it, not those who are clueless.
Contact me using the contact form and I’ll be sure to get back to you or you can find me on Twitter too.
by Scott Howard | Dec 13, 2011 | ScLoHo's Web World
Sunday was my birthday.
And as someone once said, “Never let a crisis go to waste” or something like that, I decided to do a social media experiment.
(No, my birthday was not a crisis.)
One of the ways I use Facebook is to wish folks a happy birthday. It’s real easy as Facebook will alert you, so as long as you check daily.
I spend more time on Twitter and have stepped up my use of FourSquare, neither of which have automatic birthday reminders.
But on Friday a friend took me out to lunch for my birthday and when I checked in to the restaurant I mentioned I was there for a birthday lunch. I didn’t mention whose birthday, but still 3 folks wished me a Happy Birthday.
Sunday however was a busy day on Facebook and Twitter.
When I checked into the Firefly Coffee shop and I used Four Square combined with a pic and linked it to my Twitter account, I mentioned that I was having a raspberry white mocha for my birthday. The Birthday wishes started rolling in. I replied back with a “Thanks for the Birthday Wishes” off and on all day on Twitter.
But the biggest response was from Facebook Friends. I stopped counting after 100 birthday wishes but because Facebook makes it easy to do, I commented back to each and every one of them.
Why? Why not just do a group “Thanks everyone” type of post?
Because Social Media is about building relationships in my book.
Even if it only takes 10 seconds for someone to send the message, I wanted to spend at least that amount of time, sometimes more to really personalize my response.
Are you using Social Media to build relationships?
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