The Kids Table

You likely have a lot of competition. So, what causes a person to buy your product or service instead of a competitor’s?

 

Isn’t that the big question?

 

You may think it’s only about “being out there” – social media posts or buying ads here and there and hoping it works to some degree. Deep down, you might even think that advertising doesn’t work. You want there to be a switch you can turn on when you need to increase sales.

 

Well, there is a switch you can turn on, but it’s not instant gratification. It’s for the long game. It’s how you brand your business in the minds of consumers as the most competent and risk-free option out there. This means you’re not only talking to the tiny group of people who need your product or service right now, but more importantly, you’re talking to the LARGE group of people who will need you down the road; they just don’t know it yet.

 

You think that the goal of advertising is all about Awareness, but “awareness” sits at the kid’s table in the long run, and “branding” sits at the big table like royalty.

 

Martin Lindstrom, one of the world’s most renowned marketing experts, says that branding is not about marketing, it’s not about endorsements or celebrities, and it’s not about colors or fonts. He said that, at its core, branding is about identifying and magnifying your differences.

 

If you’d like to learn how to upgrade your advertising efforts to the big table and hear Martin’s number one piece of business advice, click here.

 

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