Can you describe what you do in 10 words or less?

If you meet a stranger and they ask, “What do you do?”, can you give an answer that is:

  1. Intriguing
  2. Accurate
  3. Compelling
  4. Unique
  5. Memorable
  6. Understandable
  7. Positive
  8. Conversational
  9. Consistent
  10. Truthful

Now, I’m not saying you should use those 10 words, but your 10 word answer needs to include those traits.

It used to be 60 seconds, then 30 seconds, now we have less time to make a statement that will either continue the conversation or abruptly end it.

Take the time to create your 10 word answer this week.


Scott Howard aka ScLoHo has 25+ years of experience in marketing , advertising, media and works directly in the radio and digital world from Fort Wayne, Indiana.  Contact him at or 260.255.4357.