7 Essential Marketing Questions to Ask Yourself

I saw this over the weekend in a blog post from Seth Godin, and thought, yes, these are 7 Essential Marketing Questions to Ask Yourself before you start spending money to advertise:

Every marketing challenge revolves around these questions
WHO are you trying to reach? (If the answer is ‘everyone’, start over.)

HOW will they become aware of what you have to offer?

WHAT story are you telling/living/spreading?

DOES that story resonate with the worldview these people already have? (What do they believe? What do they want?)

WHERE is the fear that prevents action?

WHEN do you expect people to take action? If the answer is ‘now’, what keeps people from saying, ‘later’? It’s safer that way.

WHY? What will these people tell their friends?